Saudi Arabia Edible Meat Market - Size, Share, COVID-19 Impact & Forecasts up to 2028

Saudi Arabia Edible Meat Market - Size, Share, COVID-19 Impact & Forecasts up to 2028

The Saudi Arabia Edible Meat Market is projected to register a CAGR of 1.79%

Key Highlights
  • Largest Segment by Type - Poultry : Product consistency, the surge in local production, and higher protein/lower fat content are some of the major factors influencing the higher poultry consumption.
  • Largest Segment by Form - Fresh / Chilled : Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.
  • Fastest-growing Segment by Type - Beef : Fresh beef is the most widely consumed form of beef in the country, with consumers more shifted towards locally available beef than imported frozen and processed beef.
  • Fastest-growing Segment by Form - Processed : The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the country.
Saudi Arabia Edible Meat Market TrendsPoultry is the largest segment by Type.
  • Poultry posed tough competition to the red meat category as it is the most consumed edible meat in the Saudi Arabian region. It had a market share of 66.5% more than beef and 66% more than mutton in 2021. Poultry meat is considered the primary source of protein for consumers in this region. The country records the highest per capita consumption of chicken in the world, with 50 kg annually. With the high prices of beef and mutton and religious restrictions on pork, poultry meat had an opportunity compared to all other meats. With the increase in production and availability, consumption is increasing across on-trade and off-trade channels. The production increased to 60% to meet the local demand from local production in 2020.
  • Except for the other meat, beef in Saudi Arabia is predicted to be the fastest-growing edible meat to be consumed. It is projected to witness a CAGR of 2.94%, by value, during the forecast period (2022-2028). Most Saudi Arabian consumers prefer slow-cooked meat like beef, which offers a premium taste. With the increase in the ex-pat population, beef demand also increased; almost 1/3 of people are ex-pat population.
  • Most of the country's edible meats are imported. To reduce the dependency on imports, Saudi Arabia launched a single program, National Industrial Development and Logistics Program-NIDLP, to boost edible meat from 2020 to 2025. It aims to reinforce food security by establishing a regional food hub to ensure that local manufacturers meet all food needs. Specialized manufacturing clusters will be established, linking farmers, manufacturers, packaging plants, and retail companies to enable the local food processing sector of edible meat to meet 85% of the local demand for processed food products by 2030.
Saudi Arabia Edible Meat Market Competitive Analysis

The Saudi Arabia Edible Meat Market is fragmented, with the top five companies occupying 20.76%. The major players in this market are Almarai Food Company, BRF S.A., Herfy Food Services Co., Sunbulah Group and Tanmiah Food Company (sorted alphabetically).

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1 EXECUTIVE SUMMARY & KEY FINDINGS
2 INTRODUCTION
2.1 Study Assumptions & Market Definition
2.2 Scope of the Study​
2.3 Research Methodology
3 KEY INDUSTRY TRENDS
3.1 Price Trends
3.2 Production Trends
3.3 Regulatory Framework
3.4 Value Chain & Distribution Channel Analysis
4 MARKET SEGMENTATION
4.1 Type
4.1.1 Beef
4.1.2 Mutton
4.1.3 Poultry
4.1.4 Other Meat
4.2 Form
4.2.1 Fresh / Chilled
4.2.2 Frozen / Canned
4.2.3 Processed
4.3 Distribution Channel
4.3.1 Off-Trade
4.3.1.1 Convenience Stores
4.3.1.2 Online Channel
4.3.1.3 Supermarkets And Hypermarkets
4.3.1.4 Others
4.3.2 On-Trade
5 COMPETITIVE LANDSCAPE
5.1 Key Strategic Moves
5.2 Market Share Analysis
5.3 Company Landscape
5.4 Company Profiles
5.4.1 Al-Watania Poultry
5.4.2 Almarai Food Company
5.4.3 BRF S.A.
5.4.4 Golden chicken farm factory company CJSC
5.4.5 Halwani Brothers Company
5.4.6 Herfy Food Services Co.
5.4.7 Sunbulah Group
5.4.8 Tanmiah Food Company
6 KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS
7 APPENDIX
7.1 Global Overview
7.1.1 Overview
7.1.2 Porter’s Five Forces Framework
7.1.3 Global Value Chain Analysis
7.1.4 Market Dynamics (DROs)
7.2 Sources & References
7.3 List of Tables & Figures
7.4 Primary Insights
7.5 Data Pack
7.6 Glossary of Terms

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