Probiotic Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Probiotic Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global probiotic drinks market is projected to grow at a CAGR of 7.5% during the forecast period, 2021 - 2026.

During the Covid-19 pandemic, the health benefits of probiotic drinks have been instrumental in driving the growth of the market. The probiotic drinks market is driven by a paradigm shift toward preventive health management practices, amid rising healthcare costs and the increasing burden of diseases, such as COVID-19. Probiotic drinks are a part of the functional beverages, which can help in improving the health conditions of the gut by maintaining the balance of the intestine and thereby increasing immunity.

The ongoing COVID-19 pandemic has changed the eating and drinking habits of people. People have become more conscious about the food they have been consuming on a day-to-day basis. Moreover, there is an increasing demand for pure and natural ingredients in probiotic drinks which have led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic drinks.

Moreober, the dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment. Asia-Pacific holds the major share of the probiotic drinks market, followed by Europe.

Key Market TrendsGrowing Demand for Functional Food and Beverages

Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health-conscious population is the major factor boosting the growth of the functional food and beverage market. Functional food and beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Many fruits and beverage companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. Functional foods and prebiotic drinks are trending food habits all over the world. However, the market share is mainly occupied by developed markets.

Asia-Pacific Remains the Fastest Growing Market

In the Asia-Pacific region, the probiotics drinks market has a huge opportunity. The majority of probiotics are consumed in the form of yogurts and fermented products (from soy to vegetables and even eggs). Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region. Global players, like Yakult, are facing tough competition from local players, such as the Mengniu group. Due to the rising aging population, a growing understanding of the importance of preventive health, along with a wealth of studies showing benefits around immunity, cognitive health is driving the market in the region.

Competitive Landscape

The probiotic drinks market is dominated by the major companies of the market. There is healthy competition between the major players to grab the larger portion of the market and become the global leader. Companies are making themselves competitive by bringing new differentiation with new flavors, healthy ingredients, and innovative packing. The leading players of the market have better brand loyalty among the customers.

Some of the major players in the region are GCMMF (Amul), Fonterra Co-op Group Ltd, Groupe Danone SA, and Yakult among others. Small and regional players are also increasing their popularity and product qualities to remain in the competition. Major players have their presence in all the major countries of the world and are expanding to the regions, where they are not present.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

GCMMF(Amul)
Bio
K Plus International
Fonterra Co
op Group Ltd
Groupe Danone SA
Grupo Lala
Harmless Harvest
Lifeway
Pepsico Inc. ( Kevita Inc.)
Arla Foods amba
Yakult

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