North America Sugar Substitutes Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Sugar Substitutes Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North American sugar substitute market is projected to register a CAGR of 3.99% during the forecast period (2020-2025).

Key Highlights

• The market is expected to grow, owing to the increase in patients suffering from lifestyle diseases, such as diabetes, obesity, and cardiovascular diseases. Moreover, the inclination toward living a healthy life and the rise in demand for low-calorie food products are the other critical factors driving the growth of the sugar substitutes market in the region.
• Clean label has triggered the demand for sugar substitutes, such as stevia, and the food and beverage producers have supported this with innovations and product launches, by using stevia as a natural, clean-labeled sweetener.

Key Market TrendsRising Popularity of Stevia

The growth of the stevia market in the country is majorly driven by ingredient demand from the beverage sector, which has been growing at a remarkable pace due to the rise in the United States' diabetic population. As diabetes remains the seventh major cause of death in the United States (according to a report by American Diabetes Association, 2015), the companies are offering beverages, such as sports drinks with stevia as a sugar substitute. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener. For instance,In 2016, Ingredion in partnership with SweeGen, launched Reb D and Reb M, a GMO-free range of stevia.

United States Dominates the Market

The demand for natural sweeteners is primarily due to the health food trend and the rising awareness regarding the harmful effects of excessive sugar consumption. Another major driver is the growing population of overweight, obese, and diabetic patients and the favorable government initiatives to utilize various sugar substitutes and thus resulting in growth of the market. Furthermore, the consumers have been profoundly shifting towards sugar substitutes that are better alternatives for sugar. The most used brands of sugar substitutes in the United States include Splenda, Sweet’N Low, Equal, Truvia, Stevia IN The Raw, Store Brand, Nutrasweet, and other brands.

Competitive Landscape

The North American market for sugar substitutes is fragmented, owing to the presence of a large regional and domestic players. Emphasis is being given on mergers, expansions, acquisitions, and partnerships between the companies, along with new product developments. These are strategic approaches adopted by the leading companies to boost their brands' presence among the consumers. The major players in the market are Cargill, Tate and Lyle PLC, Archer Daniels Midland Company, and Dupont, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Ingredion Incorporated
Cargill, Incorporated
Archer Daniels Midland Company
Tate & Lyle PLC
DuPont de Nemours Inc.
Ajinomoto Co. Inc.
PureCircle Ltd
Roquette Freres

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