North America Ready-to-Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Ready-to-Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North American ready-to-drink (RTD) coffee market was valued at USD 5,012.9 Million in 2021 is projected to grow at a CAGR of 3.15% during the forecast period (2022-2027)

The COVID-19 pandemic affected thousands of people across the world. In addition to the serious implications on public health and healthcare services, COVID-19 had a significant impact on businesses and economies. However, the pandemic made a positive impact on the ready-to-drink coffee market in North America, doubling the annual growth in 2020 compared with the historical period.

Major coffee outlets reported devastating financials due to food service closures amid the COVID-19 pandemic. Starbucks in 2020 revealed a decline in its store sales which went to as high as 6% for the Americas and 5% for the United States, both driven by a 21% decrease in comparable transactions. On the other hand, the ready-to-drink category recorded robust sales, as reported by key market players. Nestlé, in its full-year financial statement, reported strong consumer demand for its at-home coffee products, including RTD coffee, with its Nescafé and Starbucks ranges experiencing ‘mid-to-single digits’ sales growth.

Over the review period, the market is driven by the rising demand for convenience and nutrition-enabled products, owing to the hectic work schedules of the consumers. Additionally, ready-to-drink coffee, being an excellent source of instant energy, is becoming popular among youngsters as well as the middle-aged working population. Furthermore, the decrease in the popularity of sugar-sweetened beverages owing to the imposition of sugar taxes by countries such as the United States and Mexico to curb obesity and encourage healthier consumption habits may be attributed to the growth of this segment of the market.

Key Market TrendsRise in Functional Coffee Demand

Healthy drinking, more than a fad, has become one of the major drivers in the country’s food and beverage industry. Companies across the segment including RTD beverage are ramping up their portfolio to address the growing demand. The leading companies are infusing nutrients, like vitamins, minerals, probiotics, antioxidants, and energy boosters, into their RTD coffee products. For instance, in August 2021, the functional beverage brand REBBL launched REBBL Stacked Coffee, a line of ready-to-drink cold-brew coffees designed to provide balanced energy and immunity support. The beverages combine caffeine with green tea’s nootropic L-Theanine and are made with oat milk, reishi mushrooms, Lion’s Mane mushrooms, and MCTs. The coffee comes in four flavors: café mocha, vanilla late, hazelnut latte, and straight black. All varieties are USDA-certified organic, fair trade, non-GMO, dairy-free, soy-free, gluten-free, and vegan.

Grocery Stores & Convenience Stores to Drive the Sales for RTD Coffee in the Region

The distribution of ready-to-drink coffee has expanded to several mainstream channels, such as supermarkets, hypermarkets, grocery stores, specialist stores, convenience stores, etc. Among the numerous outlets available, grocery stores are preferred in the countries as it has varied varieties of coffees from different companies along with catering to consumers’ preferences, which is anticipated to drive market growth in the future. The increase in demographic spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD coffee manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers. With the increasing demand for RTD coffee, supermarkets, hypermarkets such as Walmart and Carrefour, and convenience stores are witnessing a fast growth in the sales of their market.

Competitive Landscape

The North American Ready-to-Drink (RTD) Coffee Market is highly competitive and leading players in the market studied have been experimenting with innovative flavors and offering non-dairy coffee options to cater to the growing vegan population in the region. Additionally, mergers and acquisitions, product innovation, expansion, and partnerships with other companies are the common strategies to improve the company's presence and gain market share in the region. Key players dominating the market include Starbucks Coffee Company, Monster Beverage Corporation, Danone SA, Inspire Brands, and Califia Farms LLC, among others.

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