Morocco Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Morocco Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Morocco Bottled Water is forecasted to witness a CAGR of 2.73% during the forecast period (2020-2025).

Key Highlights

• The Moroccan bottled water market is experiencing a steady growth rate since 2015, with an increasing awareness on the low quality tap water in Morocco. But, in 2018, the market is expected to witness a drop in prices of bottled water due to the boycott of major brands like Sidi Ali in April 2018.
• The still water segment held a notable market share will continue to hold the highest market share during the forecast period. On-trade sales channels play a prominent role in the sales of bottled water in Morocco, as the product’s price is high.

Key Market TrendsIncreasing Demand for Still Water

The people of Morocco are expected to consume more still water, as compared to carbonated water, due to the increasing health awareness and related health issues pertaining to the consumption of Sparkling Water. The demand for still water is expected to keep growing on a consistent basis, due to the increasing population growth in Morocco. Mineral water is available in both still, as well as, the sparkling segment, but due to low prices of the still water, and its increasing application in the household, consumers prefer still mineral water.

Hypermarket/Supermarket is the Fastest Growing Segment

The availability of bottled water in supermarkets and hypermarkets leads to one-stop shopping, which drives the demand for such products. The supermarkets in Morocco are the local way to go for bottled water and other basic food supplies. With the increasing presence of supermarkets in Morocco, they are estimated to make up the largest single market for the sale of bottled water. There is an increasing number of small grocers, in Morocco, that is converting to independent supermarkets and self-service convenience stores and are offering bulk quantities of bottled water to the public.

Competitive Landscape

The bottled water market in Morocco is a moderately fragmented market. Some of the prominent global players in Morocco include Oulmes , Coca-Cola, Nestle, Fiji Water Company LLC. and Danone. Oulmes holds a prominent market share followed by other international palyers. Though the bottled water market does not have much product innovation involved, companies are trying new product launch as the next strategy to strengthen their market dominance, especially in the flavored and functional bottled water market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Oulmes
THE COCA
COLA COMPANY
FIJI Water Company LLC.
Nestle
Danone
Voss Water
Pepsico, Inc.
Penta Water.

Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.