Middle East Poultry Meat Market - Size, Share, COVID-19 Impact & Forecasts up to 2028

Middle East Poultry Meat Market - Size, Share, COVID-19 Impact & Forecasts up to 2028

The Middle East Poultry Meat Market is projected to register a CAGR of 1.84%

Key Highlights

• Largest Segment by Form - Fresh / Chilled : Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.
• Largest Segment by Country - Saudi Arabia : Saudi consumers favor locally raised fresh chicken. Thus, the local regulatory bodies are encouraging local producers to boost meat production to cater to the surging demand.
• Fastest-growing Segment by Form - Processed : The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the region.
• Fastest-growing Segment by Country - Bahrain : The surging demand supported by constant investments to boost the local production of poultry meat is projected to drive the Bahrain market, mainly through off-trade channel.

Middle East Poultry Meat Market TrendsOn-Trade is the largest segment by Distribution Channel.

• The distribution channels for poultry meat are dominated by the on-trade segment, through which almost two-thirds of the poultry meat products are consumed in the country. Restaurants and hotels are the major contributors to the region's economy and were severely affected due to the shutdown of the hospitality sector during the COVID-19 pandemic. Foodservice businesses resorted to delivery platforms to make up for the foot traffic lost in their stores. As a result, food delivery platforms witnessed astronomical growth in 2020. Saudi Arabia (173%), the United Arab Emirates (61%), and Bahrain (54%) were the three countries that saw the most growth in food delivery revenue in the region in 2020.
• The fastest-growing distribution segment is the off-trade segment, which is projected to record a CAGR of 2.38% during the forecast period. The growth of this segment will be fueled by the proliferation of the online trade channel, which has been booming in line with the large-scale expansion of e-commerce. Internet penetration has been increasing rapidly in the region. In March 2021, the Middle East had 199.845 million internet users, which amounted to 75.2% of the total population. Of this, 145.441 million were users of social media platforms, which is where most online meat delivery apps market their service and acquire customers through digital marketing.
• The convenience store channel has shown declining trends in recent years, dipping at a rate of 6.61% in 2021 relative to the previous year. However, the segment will see some progress in the future and is projected to record a CAGR of 1.43% by value during the forecast period. The declining trend was mainly due to the restrictions imposed due to the COVID-19 pandemic, which resulted in people traveling lesser than before.

Saudi Arabia is the largest segment by Country.

• The poultry meat market has been growing over recent years. From 2018 to 2021, it registered a growth rate of 10.79%, by value, in the Middle East. With the increased demand for poultry meat due to an increase in ex-pats, the government provided support to expand poultry production, leading to the growth of the market. The Middle East Poultry Expo is the largest exhibition in the poultry industry, organized in the Kingdom of Saudi Arabia. It enhances investment opportunities in the poultry industry and provides an ideal trading platform that brings local investors, suppliers, and global expertise houses together to develop the poultry industry and achieve poultry self-sufficiency.
• In the poultry meat market, Bahrain is expected to be the fastest-growing region during the forecast period. It registered a CAGR of 4.03% by value. Poultry spending accounts for the largest proportion of the total food spending in Bahrain, and it is expected to increase further, documenting Bahrain's shifting dietary spending habits. Bahrain witnessed an influx of ex-pats from Asia and western countries, resulting in food preferences becoming more international and food such as hamburgers and fried chicken becoming popular with Bahraini consumers.
• Poultry meat is majorly consumed in Saudi Arabia. It is projected to register a growth rate of 1.64%, by value, during the forecast period. Saudi Arabia’s Minister of Environment plans to increase the Kingdom’s self-sufficiency rate for poultry meat by 80% by 2025. The new investments into Saudi Arabia’s poultry production sector will be valued at USD 4.5 billion by 2025, with plans to increase production capacity to 1.3 million metric tons of broiler chicken annually.

Middle East Poultry Meat Market Competitive Analysis

The Middle East Poultry Meat Market is fragmented, with the top five companies occupying 7.49%. The major players in this market are Al Kabeer Group ME, Al-Watania Poultry, Almarai Food Company, BRF S.A. and Tanmiah Food Company. (sorted alphabetically).

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