Middle East and Africa Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East and Africa Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East and Africa baby food market is poised to grow at a CAGR of 6.45%, during the forecast period.

Key Highlights

• The demand for the baby food in Middle-East and Africa has witnessed a significant growth over the years, as the parents become increasingly aware about the significance of baby food in the nutritional necessity of their child health.

• Saudi Arabia has a rapidly developing retail sector and the market for baby food has grown steadily. The demand for baby food in Saudi Arabia has further potential for growth given the increased exposure to Western lifestyles, the underlying strength of the economy.

Key Market TrendsIncreasing Population Driving the Baby Food Market in MEA Region

The increasing population in the region mainly drives the Middle East and Africa infant/baby food market. South Africa and UAE are among the major economies in the Middle East and Africa. Growing disposable income in African countries have led to rise in affordability of baby food products, which have resulted I improved quality food from an infant stage. Growth in the Middle East and Africa baby food/formula market is also being driven by the increasing number of migrants settling in UAE, Saudi Arabia, South Africa, Tanzania, and others for the employment purpose. Therefore, the number of women working outside the homes both in the high and low-income areas have also risen. Since working mothers return to their jobs shortly after giving birth, prepared baby foods and formulas, which can be instantly provided to the children, are proving to be an appealing alternative for working mothers, to feed their children with nutritious options.

Growing Demand for Baby Food in MEA Region

The majority of the Middle East and African consumers base their buying decisions for purchasing of baby food on the bases of recommendation they get health care expert. Due to the increasing global working population in UAE and other prominent regions of Middle East, UAE is expected to drive the market with higher sales of baby food during the forecast period. With the developed retail landscape in the Middle Eastern countries, it is expected to be the highest point of sale for baby foods in the years to come.

Competitive Landscape

Companies are focused on developing new marketing strategies and introducing new products based on value-added ingredients, to compete in the market. Some of the major comapnies in the Middle East and Africa Food Market are Nestle S.A., Abbott, The Baby Food Company, Saipro Biotech Pvt. Ltd., Orchard Baby Food, Bumbles Baby Food, Tiger Brands, Baby Tastes, and Danon, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Nestle S.A.
Abbott
The Baby Food Company
Saipro Biotech Pvt. Ltd.
Orchard Baby Food
Bumbles Baby Food
Tiger Brands
Danon

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