Low-Calorie Sweeteners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Low-Calorie Sweeteners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Low-calorie sweeteners market is projected to register a CAGR of 5.3% during the forecast period, 2022-2027.

Sugar reduction practice has become a common trend among consumers focusing on their dietary shift leading to general wellness and health. Reducing sugar has become a top health priority, particularly among consumers looking to manage their weight. This is increasing the demand for low-calorie sweeteners in the market. Thus, manufacturers are focusing on offering low-calorie sweeteners for instance, in 2020, SweetGen announced the commercial production of Bestevia Reb I produced from the stevia leaf. Moreover, in 2018, FDA approved saccharin sweeteners for use in food across the United States, as non-nutritive sweeteners that include brands such as Sweet and Low, Sweet Twin, Sweet'N Low, and Necta Sweet. This benefited the low-calorie sweeteners market in the U.S. and exporters around the world targeting the market.

There is high consumption of beverages with added sugar among American consumers, giving rise to health problems including obesity, diabetes, and heart diseases. Moreover, according to the International Diabetes Federation 2021, North America, and Caribbean Region have a large number of children and adolescents with type 1 diabetes with around 193,000 in total. Thus, growing diabetic consumers in the region, low-calorie sweeteners are expected to see significant growth over the forecast period.

Key Market TrendsHealth-Conscious Consumers to Reducing Sugar Content in their food to Benefit Low-Calorie Sweeteners Market

Consumers have a growing health consciousness due to increasing awareness of immune and rising health problems. The rate of obesity has grown drastically among adults along with young children in most developed countries. Obesity is associated with adverse health conditions, including diabetes and cardiovascular diseases. The high-calorie consumption consciousness among American consumers is driving the demand for low-calorie foods and beverages across the country.

In addition, according to the 2nd Annual Advancing Sugar Reduction Technologies Summit in 2021, around 84% of consumers are reducing sugar consumption and over 56% of consumers are focusing on consuming less sugar. This is increasing the market flow of low-calorie food & beverage products from manufacturers to meet the growing consumer demands.

Moreover, authorities like WHO are also contributing to the growth of low-calorie sweeteners, for instance, new WHO guidelines, recommend consumers reduce their daily intake of sugar to less than 10% of their total energy intake. Furthermore, the Dietary Guidelines for Americans provided by the government for 2020-2025 recommend a daily intake of added sugars that make up less than 10% of total calories. Thus, the growing health consciousness among consumers is expected to benefit the global low-calorie sweeteners market.

Europe is the Largest Consuming Region

The European low-calorie sweeteners market accounts for a significant share across the globe, owing to rising consumer awareness about natural sweeteners. Consumers in Europe are looking for healthier food and beverage options, making manufacturers focus on adopting to natural and nutritious ingredients. Consumption of stevia is rising in Europe, with countries like France, Germany, and Italy importing large amounts of Stevia from developing nations.

European Regulatory authority is playing a crucial role to boost the demand for low-calorie sweeteners with stevia approved by the European Union for the use and sale of steviol glycosides, extracted from the leaves of the stevia plant as a sweetener. Moreover, manufacturers are also focusing on reducing sugar in their products, for instance, in July 2021, PepsiCo announced plans to reduce sugar content in its products by 25% including sodas and iced tea beverages across Europe by 2025.

Competitive Landscape

The global low-calorie sweeteners market is concentrated with a large number of players including, large-scale manufacturers, that operate in multiple regions, regional level players, and local players that offer a wide range of low-calorie sweeteners. These players are using various strategies to expand their market share to maintain a leading position in their respective market space.

Some of the key players in the low-calorie sweeteners market include Cargill Incorporated, Archer Daniels Midland Company, Ajinomoto Co., Inc., Ingredion, DSM, and Heartland Food Products Group, LLC. These companies offer a wide range of low-calorie sweeteners for various applications. These players have a significant share in the low-calorie sweeteners market and growing their market share through product innovation, sustainability, catering to consumer demands, partnerships, mergers, and acquisitions.

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