India Ready-to-Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

India Ready-to-Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

India Ready-to-Drink Coffee Market is projected to grow at a CAGR of 3.3% during the forecast period.

Key Highlights

• The demand for ready to drink beverages has witnessed growth due to the busy lifestyle and ready-to-drink coffee, being an excellent source of instant energy is becoming popular amongst youngsters as well the middle-aged working population.
• Ready to drink coffee is a healthy substitute of carbonated drinks which are associated with health hazards such as obesity and hypertension. The RTD coffee provides convenience by utilizing either brewed coffee or coffee extract that can be consumed in hot and cold form.
• Manufacturers are focusing on new product development with different flavors as a key strategy to expand their business and improve sales and distribution of RTD coffee.

Key Market TrendsIncrease in Sales of Coffee in Retail

Growing obese population, unhealthy eating habits among children and adults, busy lifestyles, and tight work schedules are the factors driving consumers toward healthy alternatives in terms of convenience food. RTD coffee is also one of the functional drinks that is available with proven health benefits. Various types of RTD coffee are introduced in the market, to serve the vast consumer base as the calorie-conscious consumer and the diabetic population are looking for alternatives to sugar in their drinks, which is increasing the rate of preference for antioxidant-enriched health drinks among them. The Indian RTD coffee market is also driven by strong demand from younger consumers amidst thriving café culture.

Supermarket/Hypermarkets Drives the Market

Distribution of ready to drink coffees has expanded to several mainstream channels, such as supermarkets, hypermarkets, Specialist Stores, etc. Among the numerous outlets available, supermarket/Hypermarkets are preferred in the countries as it has varied varieties of coffees of different companies along with the catering to consumer’s preferences, is anticipated to drive the market growth in the future. The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD coffee manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large number. The presence of physical shops, like Café Coffee Day, is expected to retain its position in such a competitive environment.

Competitive Landscape

India ready to drink coffee market is consolidated and the major players include Tata Starbucks Private Limited, Nestle India Limited, Gujarat Co-Operative Milk Marketing Federation (Amul), Zago, Dean Foods. The key strategies being used by these market players are that of focusing on expansion of new facilities and launching new products & services.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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