India Breakfast Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

India Breakfast Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

India Breakfast Cereals Market is expected to grow at CAGR of 6.50% during the forecast period.

Key Highlights

• Cereals have always been a major part of the Indian breakfast. Breakfast Cereals are a growing market in India. Breakfast cereal manufacturers have used the nutritional plank as a growth strategy.
• Lifestyles are changing in tandem with increasing spending power and higher need for convenience. These factors have encouraged Indians, especially in urban areas, to opt for breakfast cereals.

Key Market TrendsIncreasing Growth of Hot Cereal Meals

The Indian market for muesli, granola and hot cereal products is rapidly growing. Hot cereals include products like oats, oat bran, wheat bran and porridge. Indian consumers prefer hot breakfasts; hence hot cereal category is growing at a much faster pace than ready-to-eat cereals. Among hot cereals, oats has gained high acceptance and popularity; this can be attributed to the consumers’ awareness of the grain’s health benefits. India, being a large market with growing middle-income group and double-income households, holds great potential for the breakfast cereal market, which in turn must provide healthy, convenient, and tasteful options.

Expansion of Retail Channels

Convenience stores led the sale with a value share of 40%, which is followed by Supermarket/hypermarkets. Online retail sale constitutes very small share in the market but is growing at a steady rate. Organic, natural and health claim on Breakfast Cereals offers potential future for baked products. Expanding retail distribution channel is another factor expanding sales in rural and tier II cities. Increased competition from artisanal, food service offering varieties of fresh breakfast affected the packaged Breakfast Cereals sale.

Competitive Landscape

Some of the major players in the Indian breakfast cereals market are Kellogg Co., Nestle, PepsiCo, Bagrry's India Ltd and Marico. Kellogg’s frootloops, Kellogg’s rasin bran, Quaker, Wheaties, Nestle fitness and private brands are gaining attraction in the market. Kellogg's and Nestle top the chart in launching new products into the market. New product launches, market expansion, partnerships and acquisitions are the preferred strategic approaches adopted by most companies involved in India breakfast cereals market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Kellogg Co.
Nestle
PepsiCo
Bagrry's India Ltd
Marico
Patanjali Ayurved
GlaxoSmithKline Consumer Healthcare Ltd.
Mohan Meakin
Future Consumer

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