Europe Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Europe Tea market is projected to register a CAGR of 3.1% during the forecast period (2020 - 2025).
Key HighlightsThe demand for green tea and herbal tea in the country is growing at a faster rate, due to aggressive marketing and campaigns showcasing health benefits of the tea. Consumption of tea improves the blood flow in the body, by broadening the key arteries and reducing the risk of clots, thereby reducing the risk of heart attacks. It has a high capacity to absorb oxygen radicals in the human body, which further help to destroy the free radicals that are harmful. Such health benefits associated with the consumption of tea is one of the major factor driving the demand for tea in the country. Moreover, the popularity of tea is continuously increasing in food services sectors also.
Herbal Tea Segment Is Expected To Record Significant Growth RateThe changing lifestyles of people are gradually amplifying the importance of herbal tea, and a large part of the population now prefers herbal tea over caffeinated forms of tea. High nutritive content and fat-burning properties in green tea play a significant role in driving the growth of the tea market. Vendors are also introducing natural and infused flavors of tea, that are targeted toward health-conscious consumers. For instance: Lipton Herbal Tea is mostly used for the treatment of liver problems by supporting it in the release of toxins from the body.
Competitive LandscapeMajority of the share is held by the leading players, including Unilever and Associated British Foods. The major companies in the market follow expansion as the major strategy for improving regional and global footprints. The companies are aiming at increasing its production capacities, in order to cater to the ever-increasing demand tea in the global market. Key players have intensely embarked on industry consolidation by leveraging their distribution network, entering into partnerships with local distributors, especially in the emerging economies.
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