Digital Marketing Software Market in Australia - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The digital marketing software market is expected to witness a CAGR of 10% over the forecast period (2021 - 2026). Artificial Intelligence is a key trend where businesses can study consumer behavior and look for patterns, using data from blog posts and social media channels to help marketers understand how customers engage with their brand. Chatbots can help businesses automate and optimize their customer service. Brands using AI are expected to accelerate growth and save costs, gaining a competitive edge over their competitors.
Key HighlightsThe digital marketing software market in Australia is fragmented as the increasing demand for digital marketing solutions is driving the huge investments in the industry to develop new products and large technological companies are aggressively trying to acquire small tech companies and gain competitive advantage. Key players in the market are Swift Digital, Marketing Eye, Lounge Lizard, etc. Recent development in the market are -
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook