Cold-Pressed Juice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Cold-Pressed Juice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Cold-Pressed Juice Market is projected to register a CAGR of 6.1% over the forecast period (2020-2025).

Key Highlights

• Cold-pressed juices are gaining popularity worldwide due to the increasing health-consciousness of the growing middle-class population. This segment is increasingly demanding organic and natural ingredients and minimally processed products.
• Blends of various fruits or fruits and vegetables are the most consumed product type owing to its abundance of vitamins and minerals.
• North America is the largest market for cold-pressed juices, followed by Europe where premiumization is a growing trend. Asia-Pacific is the fastest-growing market with growing urbanization and increasing purchasing power.

Key Market TrendsRising Demand for Organic Juices

Natural beverages being free of synthetic pesticides and neither has flavoring agents nor any preservatives have an increased demand among the consumers. Increased health consciousness, obesity control, and increased customer awareness about the composition of a product are the major factors behind the penetration of organic beverages, in the market. Organic beverage still represents a small part of the health and wellness market but has greater growth opportunities, based on the evolution of the consumer’s priority regarding the consumption of natural beverages. Owing to increasing preference for organic food products, retail chains are increasingly distributing organic products such as organic dairy products, organic drinks, organic juices, organic cereals, organic meat, and others are expected to grow in near future. Currently, key players in the market are more focused on offering organic juices by mixed types as it includes higher nutritional content also enables the manufacturers to offer a blend of different varieties of fruits, vegetables, and others. For instance, Suja is the fastest growing organic, cold-pressed, and non-GMO beverage company in the U.S. The company is known for its large-scale use of organic, non-GMO fruits and vegetables, and implementation of a breakthrough displacement technology called high-pressure processing (HPP). Moreover, its cold-pressured beverages are USDA-certified organic and are also certified non-GMO by the Non-GMO project.

North America Leads the Global Market

The North American region leads the Global Cold-Pressed Juice Market, on the back of increased health consciousness of a large segment of the population. Factors fueling consumer interest in cold-pressed juice include the rising number of people skipping breakfast and looking for an on-the-go alternative which gives them nutritional benefits. The growing concern regarding sugar consumption owing to the increasing obese population is also driving the market. Manufacturers of cold-pressed juice cleanse which has health benefits such as improved immunity, gut health, skin glow, etc. are also finding the growing market in the region attractive. The increasing demand for natural and clean label ingredients is also boosting the market for cold-pressed juices in the region.

Competitive Landscape

The Global Cold-Pressed Juice Market is fragmented and the global players are competing intensely with local and regional players and private labels. The market has significant presence of global beverage industry giants, namely, PepsiCo, Inc., The Coca-Cola Company, and Starbucks, through their subsidiaries. Other major players in the market are The Hain Celestial Group, Inc. and Rakyan Beverages Private Limited (Raw Pressery). Leading manufacturers in the cold-pressed juice market focus to enter into new regions to expand their revenue base. The key brands are embarking on mergers and acquisitions and new product development as some of their key strategies to achieve consolidation and optimize their offerings, respectively.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Naked Juice Company (PepsiCo., Inc.)
Odwalla, Inc. (The Coca
Cola Company )
The Hain Celestial Group, Inc.
Evolution Fresh, Inc. (Starbucks Corporation)
Rakyan Beverages Private Limited (Raw Pressery)
Florida Bottling, Inc.
Suja Life, LLC.
Pressed Juicery, Inc.

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