China Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

China Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

China Energy Drink Market is projected to grow at a CAGR of 5.2% during the forecast period.

Key Highlights

• Although energy drinks are not traditional Chinese drinks, they are relatively a new sort of drinks among the youngsters, but in recent years, imported energy drinks to China is rising and the main consumption group is the younger generation who find energy drinks as some sort of trend and fashion.
• The demand is also rising due to the inclusion of stimulants and additives, which are commonly used in most gyms.

Key Market TrendsIncreasing Market Penetration of Global Brands

The Chinese energy drink market is highly competitive and major players account for the significant share of the market. Major emerging market players targeting leading brands are making strategic acquisitions of market leaders, in more mature and sophisticated markets. The acquisitions of these brands enable diversification and give these players access to stable cash flows and further growth opportunities. The energy drink market witnesses high competition, with a considerable number of regional small-medium scale players and the major global players. Major players in the market are Red Bull, Monster, Burn, RockStar Inc., PepsiCo., etc.

Energy Drinks Dominate the Market

Energy drinks are non-alcoholic beverages containing energy stimulants. In addition to the main ingredients, these drinks may contain carbonated water. The general improvement in the quality of life in China in recent years has inspired many people to engage in sports activities. Consumers are becoming more health-conscious and have realized the importance of maintaining a healthy lifestyle. Athletes also tend to favor nutritious and energizing drinks over water. In China, Red Bull has maintained a strong brand presence in the energy drink market. China is projected to experience substantial growth in both energy drink and energy shots market.

Competitive Landscape

The Chinese energy drink market is fragmented and major players account for the significant share of the market. The prominent players in the market are Red Bull, Monster, Burn, RockStar Inc., PepsiCo., etc. The emerging market players targeting leading brands are making strategic acquisitions of market leaders, in more mature and sophisticated markets.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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