Asia-Pacific Sugar Free Chewing Gum Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Asia-Pacific sugar-free chewing gum market is projected to grow, witnessing a CAGR of 5.47% during the forecast period (2020 - 2025).
Key HighlightsThe demand for the single pack is growing with consumer demand for various flavors. Innovation in a unique format, a new pack, and varied flavor range continued to be sugar- free chewing gum market opportunity to drive the market. On-the-go mouth freshness products, such as Doublemint has performed well in Asia owing to high demand and increased usage of social media and growing purchasing power supports the market growth of sugar-free chewing gum. Driving consumer awareness through packaging that demonstrates product information through pack design is the future sugar-free chewing gum market opportunity. Hence, new product innovation with attractive packaging is the main strategy adopted by players.
China Market Holds Significant ShareChina followed by Japan and South Korea are the largest markets for sugar-free chewing gums in the Asia-Pacific region. Sugar-free gums offer a bright spot to the Chinese chewing gum market as it resonates with the general rise in consumer health-awareness and is benefiting from growing concerns about the harmful impact of sugar consumption on health and the increasing prevalence of obesity. Sugar-free chewing gums have replaced traditional bubble gums owing to the rising concerns of tooth decay among Chinese children. Wrigley Confectionery (China) Ltd remained the leading player in the sugar-free gum market in 2019. Moreover, India's sugar-free chewing market is projected to grow at the fastest rate during the forecast period.
Competitive LandscapeThe Asia-Pacific sugar-free chewing gum market is concentrated among multinational players occupying major share. Key market players include Perfetti Van Melle Group B.V., Mondelez International, Inc., Mars, Incorporated, The Hershey Company, and others.
New product innovation with attractive packaging is the main strategy adopted by players. For instance, Wrigley India, a subsidiary of Mars Inc., launched Doublemint Mints, which is a sugar-free chewing gum available in two flavors- peppermint and spearmint.
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