The Asia-Pacific meal replacement products market size is expected to grow from USD 3.73 billion in 2023 to USD 5.09 billion by 2028 at a CAGR of 6.40% during the forecast period.
The Asia-Pacific meal replacement products market is emerging, led by the entrants of various local and global players, such as Amway Corp., Herbalife, Nestle SA, Glanbia PLC, and Abbott Laboratories. Key players have been innovating new products with new functionalities and taste preferences to cater to the demands of various age groups and gain a competitive advantage.
Manufacturers are incorporating measures to increase their product visibility on retail shelves by expanding their distribution channels and adopting innovative marketing strategies. The manufacturers are increasing their investments in R&D, marketing, and product innovation to maintain their market positions.
Global players, such as Herbalife, Amway Corp., and others, focus on leveraging the opportunities offered by emerging segments, like sugar-free, vegan, gluten-free, soy-free, and non-GMO products.
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