Asia Pacific Digital-Out-of-Home (DOOH) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The Asia Pacific Digital-Out-of-Home (DOOH) Market is expected to register a CAGR of 18.14% over the forecast period from 2021 - 2026. The Asia-Pacific has the largest population among all the regions. With a rise in the urban population and increased purchasing power, Asia-Pacific is considered one of the largest markets for the Digital OOH. The developed infrastructure of the region plays a significant role in the development of the Digital OOH market. Moreover, the region is dominated by various local players, like Shanghai Media Group and Times Internet, while significant players, like JCDecaux, also have considerable market share in this region. Brands using DOOH could utilize the benefits of digital display advertising such as data-driven targeting, measurement, and the flexibility to set creative mid-campaign based on performance and the assurance of viewability non-fraudulent traffic.
Key HighlightsThe Asia Pacific Digital-Out-of-Home (DOOH) Market is highly fragmented. It comprises several extensive outdoor advertising and media companies with operations in multiple markets, as well as the smaller, local companies operating a limited number of structures in one or a few of the local markets. Some of the major players in the market include JCDecaux Group, Clear Channel Outdoor Holdings Inc., BroadSign International LLC, Outfront Media Inc., etc.
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