Asia-Pacific Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Asia-Pacific Beer market is forecasted to reach USD 335 billion by 2025, witnessing a CAGR of 7.45% during the forecast period (2020 - 2025).
Key HighlightsA wide range of beers is available in the market with, each one having its own characteristic tastes and flavors. A considerable increase in the consumption of beer has been observed in India due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region. Owing to the increasing demand in the region, companies operating in the region have grown to feed the demand of other countries as well. Notably, China recorded the highest beer export across the Asia-Pacific region followed by Thailand and Singapore.
Growing Preference For Low Alcohol By Volume (ABV)There has been a consistent growth in preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much prominent in developing countries like China, Singapore, Australia, and India.
Competitive LandscapeThe major players engaged in providing beer in the Asia-Pacific region are Asahi Breweries Ltd., Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, SABMiller Plc, Kirin Holdings Co Ltd and others. The market is fragmented as a large number of people are engaged in catering to the surging demand of the region. The key strategies adopted by the companies include product innovation, expansion, and strategic partnerships, to attain competitive advantage in the market.
Additional Benefits:Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook