Global Transactional and Marketing Emails Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Transactional and Marketing Emails Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Market Overview:

The latest research study on the global Transactional and Marketing Emails market finds that the global Transactional and Marketing Emails market reached a value of USD 6024.07 million in 2022. It’s expected that the market will achieve USD 10030.09 million by 2028, exhibiting a CAGR of 8.87% during the forecast period.

The impact from the Short-term

In the short term, the COVID-19 pandemic will change the development trend of the Transactional and Marketing Emails industry in two ways. First, the shrinking of the global economy has led to a downturn in economic activities in various industries. Transactional and Marketing Emails service as one of the carriers of economic activities will be affected to a certain extent. Second, the epidemic has promoted the informatization development of various industries. Due to the social distancing policies adopted by governments of various countries, many offline entity business activities cannot be carried out. To ensure the sustainability of their business, more and more companies are trying to shift their business to network-based operations. This demand will stimulate the development of Transactional and Marketing Emails services. Combining the two situations, under the current situation, the Transactional and Marketing Emails industry will still maintain a growth trend, but the growth rate will slow down.

Region Overview:

North America is projected to account for a considerable share of the Transactional and Marketing Emails market and is expected to become the largest region by 2027.

Company Overview:

MailChimp is one of the major players operating in the Transactional and Marketing Emails market, holding a share of 14.68% in 2020.

MailChimp

Mailchimp is an American marketing automation platform and emails marketing service. Mailchimp, named after their most popular e-card character, launched in 2001 and remained a side project for several years, earning a few thousand dollars a month.

Constant Contact (Endurance)

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York. The company was founded in 1995 and was later sold to Endurance International in 2015.

Segmentation Overview:

Among different product types, the Marketing segment is anticipated to contribute the largest market share in 2027.

Transactional

Transactional email is a type of automated email between a sender and a recipient. It differs from marketing email in that transactional email is triggered by events, interactions, or preferences within a service or application rather than by a company's marketing campaign.

Marketing

Marketing emails come with many objectives, including brand awareness, conversion, engagement, and list building. Their strategy can change from month to month and it often needs to be adapted to the needs and the behavior of the customers. Types of marketing emails include anything from newsletters, event invites, product updates, announcements, or dedicated send (sent to only a specific group of people that would benefit from such event/product).

Application Overview:

By application, the SMEs segment occupied the biggest share from 2017 to 2022.

Large Enterprises

Due to the assimilation of advanced technology, a wide range of product portfolios, a large number of resources, and complex workflows, the adoption rate of transactional and marketing emails in large enterprises is high. Large enterprises are defined as organizations having more than $1 billion in revenue. The total number of employees in large enterprises is greater than 1,000. Transactional and marketing emails can help large companies get higher sales. Managed transactions and digital marketing services in transactional and marketing emails can help large companies stand out from the competition.

SME

The definition of an SME is an organization whose revenue is greater than 10 million and less than US$1 billion. The total number of employees of Small and Medium Enterprises is usually greater than 10 and less than 999. Regardless of the size of the business, the way to allocate marketing funds is very important. This is especially true for small and medium enterprises with small budgets and unique needs. Transactional and marketing emails can help small and medium-sized enterprises establish strong customer relationships, develop their unique brands, become experts with expert knowledge, and save budgets.

SMB

SMB is defined as an organization with a revenue of less than 10 million. The total number of employees of SMB is usually less than 10. SMBs can use Transactional and Marketing Emails to release news about new products and services or sales to attract customers. Transactional and Marketing Emails are the most effective marketing and operation channels. Low cost and high recycling rate enable more SMB companies to join in.

Key Companies in the global Transactional and Marketing Emails market covered in Chapter 3:

MailChimp
SparkPost
SendGrid
Constant Contact (Endurance)
Mailgun
Zeta Global
WebEngage
Amazon Web Services
CM Group (Campaign Monitor)
Zoho Corporation
Netcore Solutions
Adobe Campaign
GetResponse
SendinBlue
dotdigital
ActiveCampaign

In Chapter 4 and Chapter 14.2, on the basis of types, the Transactional and Marketing Emails market from 2018 to 2029 is primarily split into:

Transactions
Marketing

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Transactional and Marketing Emails market from 2018 to 2029 covers:

Large Enterprises
SMEs
SMBs

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)