Global Programmatic Marketing or Advertising Market Research Report 2022 - Market Size, Current Insights and Development Trends
The report focuses on the Programmatic Marketing or Advertising market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides strategies for companies to overcome threats posed by COVID-19.
Technological innovation and advancement will further optimize the performance of the product, enabling it to acquire a wider range of applications in the downstream market. Moreover, customer preference analysis, market dynamics (drivers, restraints, opportunities), new product release, impact of COVID-19, regional conflicts and carbon neutrality provide crucial information for us to take a deep dive into the Programmatic Marketing or Advertising market.
Major Players in the Programmatic Marketing or Advertising market are:
MediaMath Inc.
Adobe Systems Incorporated
Rocket Fuel Inc.
AppNexus Inc.
Roku
Rubicon Project Inc.
AOL Inc. (Verizon Communications Inc.)
On the basis of types, the Programmatic Marketing or Advertising market is primarily split into:
Real Time Bidding
Private Marketplace
Automated Guaranteed
On the basis of applications, the market covers:
Education
Healthcare
Travel
Finance
Retail
Media and Entertainment
Major Regions or countries covered in this report:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
Years considered for this report:
Historical Years: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2029
- 1 Programmatic Marketing or Advertising Market Overview
- 1.1 Product Overview and Scope of Programmatic Marketing or Advertising Market
- 1.2 Programmatic Marketing or Advertising Market Segment by Type
- 1.2.1 Global Programmatic Marketing or Advertising Market Sales and CAGR (%) Comparison by Type (2017-2029)
- 1.3 Global Programmatic Marketing or Advertising Market Segment by Application
- 1.3.1 Programmatic Marketing or Advertising Market Consumption (Sales) Comparison by Application (2017-2029)
- 1.4 Global Programmatic Marketing or Advertising Market, Region Wise (2017-2029)
- 1.5 Global Market Size (Revenue) of Programmatic Marketing or Advertising (2017-2029)
- 1.5.1 Global Programmatic Marketing or Advertising Market Revenue Status and Outlook (2017-2029)
- 1.5.2 Global Programmatic Marketing or Advertising Market Sales Status and Outlook (2017-2029)
- 1.6 Influence of Regional Conflicts on the Programmatic Marketing or Advertising Industry
- 1.7 Impact of Carbon Neutrality on the Programmatic Marketing or Advertising Industry
- 2 Programmatic Marketing or Advertising Market Upstream and Downstream Analysis
- 2.1 Programmatic Marketing or Advertising Industrial Chain Analysis
- 2.2 Key Raw Materials Suppliers and Price Analysis
- 2.3 Key Raw Materials Supply and Demand Analysis
- 2.4 Market Concentration Rate of Raw Materials
- 2.5 Manufacturing Process Analysis
- 2.6 Manufacturing Cost Structure Analysis
- 2.6.1 Labor Cost Analysis
- 2.6.2 Energy Costs Analysis
- 2.6.3 R&D Costs Analysis
- 2.7 Major Downstream Buyers of Programmatic Marketing or Advertising Analysis
- 2.8 Impact of COVID-19 on the Industry Upstream and Downstream
- 3 Players Profiles
- 3.1 MediaMath Inc.
- 3.1.1 MediaMath Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.1.2 Product Profiles, Application and Specification
- 3.1.3 Programmatic Marketing or Advertising Market Performance (2017-2022)
- 3.1.4 Business Overview
- 3.2 Adobe Systems Incorporated
- 3.2.1 Adobe Systems Incorporated Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.2.2 Product Profiles, Application and Specification
- 3.2.3 Programmatic Marketing or Advertising Market Performance (2017-2022)
- 3.2.4 Business Overview
- 3.3 Rocket Fuel Inc.
- 3.3.1 Rocket Fuel Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.3.2 Product Profiles, Application and Specification
- 3.3.3 Programmatic Marketing or Advertising Market Performance (2017-2022)
- 3.3.4 Business Overview
- 3.4 AppNexus Inc.
- 3.4.1 AppNexus Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.4.2 Product Profiles, Application and Specification
- 3.4.3 Programmatic Marketing or Advertising Market Performance (2017-2022)
- 3.4.4 Business Overview
- 3.5 Roku
- 3.5.1 Roku Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.5.2 Product Profiles, Application and Specification
- 3.5.3 Programmatic Marketing or Advertising Market Performance (2017-2022)
- 3.5.4 Business Overview
- 3.6 Rubicon Project Inc.
- 3.6.1 Rubicon Project Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.6.2 Product Profiles, Application and Specification
- 3.6.3 Programmatic Marketing or Advertising Market Performance (2017-2022)
- 3.6.4 Business Overview
- 3.7 AOL Inc. (Verizon Communications Inc.)
- 3.7.1 AOL Inc. (Verizon Communications Inc.) Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.7.2 Product Profiles, Application and Specification
- 3.7.3 Programmatic Marketing or Advertising Market Performance (2017-2022)
- 3.7.4 Business Overview
- 4 Global Programmatic Marketing or Advertising Market Landscape by Player
- 4.1 Global Programmatic Marketing or Advertising Sales and Share by Player (2017-2022)
- 4.2 Global Programmatic Marketing or Advertising Revenue and Market Share by Player (2017-2022)
- 4.3 Global Programmatic Marketing or Advertising Average Price by Player (2017-2022)
- 4.4 Global Programmatic Marketing or Advertising Gross Margin by Player (2017-2022)
- 4.5 Programmatic Marketing or Advertising Market Competitive Situation and Trends
- 4.5.1 Programmatic Marketing or Advertising Market Concentration Rate
- 4.5.2 Programmatic Marketing or Advertising Market Share of Top 3 and Top 6 Players
- 4.5.3 Mergers & Acquisitions, Expansion
- 5 Global Programmatic Marketing or Advertising Sales, Revenue, Price Trend by Type
- 5.1 Global Programmatic Marketing or Advertising Sales and Market Share by Type (2017-2022)
- 5.2 Global Programmatic Marketing or Advertising Revenue and Market Share by Type (2017-2022)
- 5.3 Global Programmatic Marketing or Advertising Price by Type (2017-2022)
- 5.4 Global Programmatic Marketing or Advertising Sales, Revenue and Growth Rate by Type (2017-2022)
- 5.4.1 Global Programmatic Marketing or Advertising Sales, Revenue and Growth Rate of Real Time Bidding (2017-2022)
- 5.4.2 Global Programmatic Marketing or Advertising Sales, Revenue and Growth Rate of Private Marketplace (2017-2022)
- 5.4.3 Global Programmatic Marketing or Advertising Sales, Revenue and Growth Rate of Automated Guaranteed (2017-2022)
- 6 Global Programmatic Marketing or Advertising Market Analysis by Application
- 6.1 Global Programmatic Marketing or Advertising Consumption and Market Share by Application (2017-2022)
- 6.2 Global Programmatic Marketing or Advertising Consumption Revenue and Market Share by Application (2017-2022)
- 6.3 Global Programmatic Marketing or Advertising Consumption and Growth Rate by Application (2017-2022)
- 6.3.1 Global Programmatic Marketing or Advertising Consumption and Growth Rate of Education (2017-2022)
- 6.3.2 Global Programmatic Marketing or Advertising Consumption and Growth Rate of Healthcare (2017-2022)
- 6.3.3 Global Programmatic Marketing or Advertising Consumption and Growth Rate of Travel (2017-2022)
- 6.3.4 Global Programmatic Marketing or Advertising Consumption and Growth Rate of Finance (2017-2022)
- 6.3.5 Global Programmatic Marketing or Advertising Consumption and Growth Rate of Retail (2017-2022)
- 6.3.6 Global Programmatic Marketing or Advertising Consumption and Growth Rate of Media and Entertainment (2017-2022)
- 7 Global Programmatic Marketing or Advertising Sales and Revenue Region Wise (2017-2022)
- 7.1 Global Programmatic Marketing or Advertising Sales and Market Share, Region Wise (2017-2022)
- 7.2 Global Programmatic Marketing or Advertising Revenue and Market Share, Region Wise (2017-2022)
- 7.3 Global Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.4 United States Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.5 Europe Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.6 China Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.7 Japan Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.8 India Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.9 Southeast Asia Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.10 Latin America Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.11 Middle East and Africa Programmatic Marketing or Advertising Sales, Revenue, Price and Gross Margin (2017-2022)
- 8 Global Programmatic Marketing or Advertising Market Forecast (2022-2029)
- 8.1 Global Programmatic Marketing or Advertising Sales, Revenue Forecast (2022-2029)
- 8.1.1 Global Programmatic Marketing or Advertising Sales and Growth Rate Forecast (2022-2029)
- 8.1.2 Global Programmatic Marketing or Advertising Revenue and Growth Rate Forecast (2022-2029)
- 8.1.3 Global Programmatic Marketing or Advertising Price and Trend Forecast (2022-2029)
- 8.2 Global Programmatic Marketing or Advertising Sales and Revenue Forecast, Region Wise (2022-2029)
- 8.2.1 United States Programmatic Marketing or Advertising Sales and Revenue Forecast (2022-2029)
- 8.2.2 Europe Programmatic Marketing or Advertising Sales and Revenue Forecast (2022-2029)
- 8.2.3 China Programmatic Marketing or Advertising Sales and Revenue Forecast (2022-2029)
- 8.2.4 Japan Programmatic Marketing or Advertising Sales and Revenue Forecast (2022-2029)
- 8.2.5 India Programmatic Marketing or Advertising Sales and Revenue Forecast (2022-2029)
- 8.2.6 Southeast Asia Programmatic Marketing or Advertising Sales and Revenue Forecast (2022-2029)
- 8.2.7 Latin America Programmatic Marketing or Advertising Sales and Revenue Forecast (2022-2029)
- 8.2.8 Middle East and Africa Programmatic Marketing or Advertising Sales and Revenue Forecast (2022-2029)
- 8.3 Global Programmatic Marketing or Advertising Sales, Revenue and Price Forecast by Type (2022-2029)
- 8.3.1 Global Programmatic Marketing or Advertising Revenue and Growth Rate of Real Time Bidding (2022-2029)
- 8.3.2 Global Programmatic Marketing or Advertising Revenue and Growth Rate of Private Marketplace (2022-2029)
- 8.3.3 Global Programmatic Marketing or Advertising Revenue and Growth Rate of Automated Guaranteed (2022-2029)
- 8.4 Global Programmatic Marketing or Advertising Consumption Forecast by Application (2022-2029)
- 8.4.1 Global Programmatic Marketing or Advertising Consumption Value and Growth Rate of Education (2022-2029)
- 8.4.2 Global Programmatic Marketing or Advertising Consumption Value and Growth Rate of Healthcare (2022-2029)
- 8.4.3 Global Programmatic Marketing or Advertising Consumption Value and Growth Rate of Travel (2022-2029)
- 8.4.4 Global Programmatic Marketing or Advertising Consumption Value and Growth Rate of Finance (2022-2029)
- 8.4.5 Global Programmatic Marketing or Advertising Consumption Value and Growth Rate of Retail (2022-2029)
- 8.4.6 Global Programmatic Marketing or Advertising Consumption Value and Growth Rate of Media and Entertainment (2022-2029)
- 8.5 Programmatic Marketing or Advertising Market Forecast Under COVID-19
- 9 Industry Outlook
- 9.1 Programmatic Marketing or Advertising Market Drivers Analysis
- 9.2 Programmatic Marketing or Advertising Market Restraints and Challenges
- 9.3 Programmatic Marketing or Advertising Market Opportunities Analysis
- 9.4 Emerging Market Trends
- 9.5 Programmatic Marketing or Advertising Industry Technology Status and Trends
- 9.6 News of Product Release
- 9.7 Consumer Preference Analysis
- 9.8 Programmatic Marketing or Advertising Industry Development Trends under COVID-19 Outbreak
- 9.8.1 Global COVID-19 Status Overview
- 9.8.2 Influence of COVID-19 Outbreak on Programmatic Marketing or Advertising Industry Development
- 10 Research Findings and Conclusion
- 11 Appendix
- 11.1 Methodology
- 11.2 Research Data Source
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook