Global Mayonnaise Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Mayonnaise Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Mayonnaise, informally mayo, is a thick cold sauce or dressing commonly used in sandwiches, hamburgers, composed salads, and on French fries. It also forms the base for many other sauces, such as tartar sauce, remoulade, salsa golf and rouille. It is a mix of oil, egg yolk, and an acid, either vinegar or lemon juice; there are many variants using additional flavorings. The color of mayonnaise varies from near-white to pale yellow, and its texture from a light cream to a thick gel.

Market Overview:

The latest research study on the global Mayonnaise market finds that the global Mayonnaise market reached a value of USD 8738.34 million in 2022. It’s expected that the market will achieve USD 9358.89 million by 2028, exhibiting a CAGR of 1.15% during the forecast period.

Stiff competition

With major manufacturers and suppliers in the mayonnaise industry competing at globally, the intensity of competition within the mayonnaise industry has increased. The vendors adopt strategies like price premiums to stay competitive in the market. Meanwhile, the local vendors in developing nations are providing tough competition to the global players based on product pricing. The fierce competition is not conducive to the sustainable development of the industry. At the same time, small companies or small retailers enter the business consequently as venturing into a mayonnaise business does not require immense capital or investment. However, this leads to the proliferation of sub-standard or duplicate products which then hampers the competitive scenario in the market as established mayonnaise manufacturers are compelled to lower the price of their products, which ultimately impacts their profit margins and sales volumes. The fierce competition is not conducive to the sustainable development of the industry

Innovative mayonnaise

Over the years, consumer taste has become more sophisticated thereby increasing the demand for various types of dressings. To keep up with changing consumer interests and demands, food manufacturers are under pressure to innovate. In addition to convenience food products with longer shelf life, consumers seek sophisticated food products with exotic and ethnic tastes. Furthermore, consumer demand for food products comprising of organic and natural ingredients, assisting weight loss, and carrying health benefits is on a rise. These trends have positively impacted the food market as well as the mayonnaise market. Increasing popularity of plain and flavored vegan, as well as organic mayonnaise can create high revenue opportunities for players in the target market. The rising obesity and heart health issues create an urge for more innovative mayonnaise sauces which can transform it as a balance diet food option.

Region Overview:

In 2021, the share of the Mayonnaise market in Europe stood at 47.58%.

Company Overview

Unilever is one of the major players operating in the Mayonnaise market, holding a share of 26.12% in 2022.

McCormick
McCormick Company is an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products for the industrial, restaurant, institutional, and home markets.

Kewpie Corp

Kewpie crafts mainly produces and sells mayonnaise, salad dressing, egg products, and health foods. The Company also purchases and sells jam, sauce, canned and frozen foods. Kewpie sells canned foods under Aohata brand. Kewpie crafts its products with the utmost care in pursuit of great taste and good health.

Segmentation Overview:

By type, Flavored Mayonnaise segment accounted for the largest share of market in 2021.

Application Overview:

The market's largest segment by application is the segment Retail, with a market share of 60.18% in 2021.

Key Companies in the global Mayonnaise market covered in Chapter 3:

EFKO Group
Nestle
American Garden
Ajinomoto
Dr. Oetker
Ros Agro Group
AAK Foodservice
C.F. Sauer Company (Duke)
Unilever
Cremica Food
Del Monte
McCormick
Essen Production AG
Remia International
KENKO Mayonnaise Co., Ltd.
Kraft Heinz
Ken's Foods
Cibona Foods
Kewpie Corp.

In Chapter 4 and Chapter 14.2, on the basis of types, the Mayonnaise market from 2018 to 2029 is primarily split into:

Unflavored Mayonnaise
Flavored Mayonnaise

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Mayonnaise market from 2018 to 2029 covers:

Retail
Foodservice

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)