Global Hard Kombucha Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Hard Kombucha Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Hard kombucha is a type of kombucha. Alcohol is a by-product of kombucha production. Most kombucha beverages have an alcohol content of less than 0.5%. But hard kombucha can be fermented to much higher ABV than other kombucha beverages, thus, forming alcoholic beverages.

Market Overview:

The latest research study on the global Hard Kombucha market finds that the global Hard Kombucha market reached a value of USD 179.11 million in 2022. It’s expected that the market will achieve USD 2211.53 million by 2028, exhibiting a CAGR of 52.03% during the forecast period.

The new coronavirus not only threatens the lives of people around the world, causing social anxiety and pessimism, but also affecting the industrial chain. Pessimists predict that the world economy will never return to the past. This conclusion has certain basis. Since the outbreak of the epidemic in Wuhan, China, China has immediately stopped production and a large number of companies have closed their doors in China. However, the development of this epidemic exceeded China's ability to control, resulting in the suspension of China's economic activities for nearly three months. Although it has been nearly half a year since the outbreak of COVID-19, the obvious turning point has not yet arrived. According to media reports, the outbreak statistics of Johns Hopkins University in the United States shows the confirmed cased in a single day (July 16) of the world and the United States have reached new highs.

The final impact on the hard kombucha industry will depend on the prevalence and duration, as well as the implementation of various prevention and control measures by governments around the world. Since COVID-19 broke out, it has affected all major links and all entities involved in the industry chain. The company's management efficiency declined, commuting was severely hindered, production plans were severely hindered, network expansion was delayed, marketing was delayed, and market sales fluctuated. Strict control policies have some impact on the supply side. However, downstream demand will not be cut off by this epidemic, and it is likely to continue to increase. Therefore, we expect that the occurrence of the epidemic will hardly change the industry's long-term upward trend.

Strength

Increasing downstream demand:

As the economy develops, large amount of beverage and alcohols are available to the public, the number of people with serious diseases (for example, cancer) also rise, which has a lot to do with unhealthy diets. Therefore, the biggest trend now is to provide healthy and nutritious food and beverages. For the alcoholic beverage industry, consumers are looking for alternatives to beer and artificially flavored ready-to-drink drinks. Hard Kombucha attracts today's health-conscious consumers, and this group is expanding, resulting in rising downstream demand.

Weakness

Increasing competition:

Industry competition has presented an increasing trend. The entry threshold of this industry is not very high, and the potential audience is relatively wide. The industry can generate profits and potential downstream demand is huge, so it will attract more new entrants to enter the market and compete for market shares. Therefore, competition is expected to intensify. Companies that already have loyal customers, mature teams and a comprehensive understanding of customer needs may be less affected.

Region Overview:

Geographically, North America held the largest market share – 89.89% in 2021.

Company Overview:

Boochcraft is one of the major players operating in the Hard Kombucha market, holding a share of 24.18% in 2020.

Boochcraft

Boochcraft was launched in 2016 in Chula Vista, California. Its products have the health benefits of traditional kombucha, while packaging 7% of ABV. The company's business scope covers beverages, kombucha, hard black tea, organic, vegan, gluten-free, brewing, production, certified organic, freshly squeezed juice, agriculture, sustainability, fermentation, tea.

JuneShine

JuneShine, established in 2018, is focused on the manufacture and sale of kombucha products. The company provides a variety of hard kombucha alcoholic beverages with an alcohol content of 6%, 4.2% or other type.

Segmentation Overview:

Among different product types, ABV≥6% segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Offline segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Hard Kombucha market covered in Chapter 3:

Tura Kombucha
Strainge Beast
Boochcraft
Wild Tonic
GT's Living Foods
Kyla
K.Booch
Flying Embers
Nova Easy Kombucha
Kombrewcha
Luna Bay
JuneShine
Unity Vibration

In Chapter 4 and Chapter 14.2, on the basis of types, the Hard Kombucha market from 2018 to 2029 is primarily split into:

ABV≤4.5%
4.5%<>
ABV≥6%

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Hard Kombucha market from 2018 to 2029 covers:

Online
Offline

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)