Alternative & Complementary Medicine Market Research Reports & Industry Analysis

Alternative and complementary medicine includes diverse therapies and treatments outside of conventional Western medicine, often focusing on holistic approaches and natural remedies to promote health and well-being. As more individuals seek to improve their sense of wellness through personalized solutions, this industry's importance continues to grow. For a closer look at this market, explore MarketResearch.com’s alternative and complementary medicine reports produced by expert industry analysts.

Complementary and Alternative Medicine Market Reports

  • Find coverage of diverse markets, including alternative healthcare, herbal/traditional products, cannabis, medical tourism, and more.
  • Obtain comprehensive data on complementary medicine market size, growth patterns, key drivers, challenges, industry trends, and competitive strategies.
  • Quickly search reports from a variety of leading research firms including Euromonitor International, IBISWorld, Technavio, Global Industry Analysts, and many others.

Authoritative Research to Guide Your Business Strategy

Whether you're an industry professional, consultant, or busy executive, our reports can equip you with the data-driven insights needed to identify promising opportunities and make informed business decisions. With a commitment to delivering reliable, high-quality research, our reports can help you stay ahead of the curve in this dynamic industry. Browse our list of alternative and complementary market research reports here.

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Alternative & Complementary Medicine Industry Research & Market Reports

  • Herbal/Traditional Products in Switzerland

    ... potentially harmful chemical ingredients. These products benefit from the perception that they are safer and have fewer side effects compared to conventional OTC medications. However, Swiss medical authorities continue to caution consumers about the potential ... Read More

  • Herbal/Traditional Products in Turkey

    ... health industry and invest in innovative solutions with their herbal formulations increasing in demand. For example, in 2023, Cuca, a food supplement containing 20% fig extract, was offered for sale in pharmacies by Pharmacisa. Figs ... Read More

  • Herbal/Traditional Products in Taiwan

    ... This shift is largely due to rising concerns about the potential side effects and contraindications of active pharmaceutical ingredients in standard OTC medications. Older adults, in particular, are drawn to herbal alternatives, fearing negative interactions ... Read More

  • Herbal/Traditional Products in Pakistan

    ... more natural and holistic approach to their overall health, demand for herbal/traditional products is growing. Also, herbal/traditional products are seen as safer to use as they contain no chemicals and as such are seen as ... Read More

  • Herbal/Traditional Products in Serbia

    ... previous generations treated illnesses. In this environment, with consumers preferring to purchase natural consumer health products, producers actively advertise the presence of herbal/traditional ingredients in their products. Herbal/traditional cough, cold and allergy (hay fever) pro... ... Read More

  • Herbal/Traditional Products in Sweden

    ... Consumption of herbal/traditional products has picked up in line with economic recovery. Retail volume growth increased in the two largest categories of herbal/traditional cough, cold and allergy (hay fever) remedies and dietary supplements. Herbal/traditional topical ... Read More

  • Herbal/Traditional Products in Kenya

    ... consumers sought out cheaper herbal/traditional remedies that are more readily accessible in Kenya. Products such as ginger and garlic-based supplements, which are locally grown and inexpensive, have seen significant growth compared to more expensive international ... Read More

  • Herbal/Traditional Products in Slovenia

    ... standard non-herbal alternatives. Herbal medicine has deep roots in traditional Slovenian culture and following a surge in environmental consciousness and escalating interest in nature-aligned products, there is rising demand for herbal/traditional remedies. Social med... Euromonitor ... Read More

  • Herbal/Traditional Products in Ukraine

    ... brew tea made with self-picked herbs (eg camomile, valerian, yarrow, St John’s Wort, motherwort, rosehip, oak bark etc) to target a diverse range of health issues related to digestion, stress or skin complaints, among many ... Read More

  • Herbal/Traditional Products in Uzbekistan

    ... an increased preference for herbal alternatives. A heightened demand marked this shift for trusted yet alternative remedies, which Bionorica was well-positioned to meet. Additionally, the tragedy following a contaminated paediatric syrup from India, leading to ... Read More

  • Herbal/Traditional Products in Slovakia

    ... These products are often perceived by consumers as safer alternatives to OTC medications, as they typically have fewer or no side effects compared to chemical-based treatments. This perception has led many parents to feel more ... Read More

  • Herbal/Traditional Products in Morocco

    ... found in both OTC and prescription (Rx) medications. This growing apprehension has significantly enhanced interest in herbal and traditional products. Euromonitor International's Herbal/Traditional Products in Morocco report offers a comprehensive guide to the size and ... Read More

  • Herbal/Traditional Products in Norway

    ... at a slower pace than the overall consumer health industry, despite developing from a relatively low base. The herbal/traditional products category is struggling to gain significant popularity in Norway due to a high degree of ... Read More

  • Herbal/Traditional Products in Lithuania

    ... they seek solutions that they believe will act quickly and effectively. However, they will often turn to herbal/traditional alternatives when seeking to tackle soft symptoms of various ailments and diseases. Euromonitor International's Herbal/Traditional Products in ... Read More

  • Herbal/Traditional Products in Israel

    ... from consuming synthetic chemicals to using products that are deemed to be more natural, gentler and less harmful. The rise in demand for herbal/traditional products also goes hand in hand with many people who still ... Read More

  • Herbal/Traditional Products in Uruguay

    ... use herbal products as they consider them healthier and are keen to avoid chemicals and unnatural ingredients found in mass products. As natural trends have gained ground, herbal/traditional products have seen their portfolios expanding, with ... Read More

  • Herbal/Traditional Products in Latvia

    ... and prevention of health problems, and they are a strong part of Latvia’s heritage. Consumer demand for herbal/traditional products that support immune health remains strong in Latvia, with ingredients like echinacea and elderberry becoming household ... Read More

  • Herbal/Traditional Products in Nigeria

    ... for their cost-effectiveness compared to conventional medicines. Despite a shift towards increasingly busy, modern lifestyles, some consumers maintain a preference for herbal and traditional options, where they are favoured for various ailments, such as fevers ... Read More

  • Herbal/Traditional Products in Kazakhstan

    ... is paying closer attention to the composition of the drugs, their effectiveness, and side effects. The popularity of herbal preparations has therefore increased, especially for milder complaints, as more consumers perceive them to be safer, ... Read More

  • Herbal/Traditional Products in Egypt

    ... to synthetic or processed alternatives. Indeed, these products are perceived to be closer to nature and thus healthier for consumption, leading to a preference for herbal remedies and supplements wherever possible. Euromonitor International's Herbal/Traditional Products ... Read More

  • Herbal/Traditional Products in Peru

    ... have much lower prices than most chemical remedies offered in pharmacies. This has caused the habits of more traditional and conservative Peruvians to opt for traditional products, while awareness of these products is growing among ... Read More

  • Herbal/Traditional Products in Estonia

    ... down through generations. Herbal products like chamomile, rose hips, and St. John’s wort are staples in many households, used to treat everyday ailments such as colds, digestion issues, and anxiety. This deep-rooted tradition has helped ... Read More

  • Herbal/Traditional Products in Saudi Arabia

    ... topical analgesics, herbal/traditional digestive remedies, and herbal/traditional dietary supplements. Euromonitor International's Herbal/Traditional Products in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More

  • Herbal/Traditional Products in Costa Rica

    ... harmful side effects and contraindications of active pharmaceutical ingredients commonly found in standard OTC medications. Population ageing is having a significant influence in this respect, as older adults are more likely to worry that such ... Read More

  • Herbal/Traditional Products in Ecuador

    ... results and fewer adverse effects. Products enjoy good penetration and are available in the main pharmacy chains in the country, as well as in the wide network of health food stores. Euromonitor International's Herbal/Traditional Products ... Read More

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