Wheatgrass Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Wheatgrass Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global wheatgrass market size reached 3,785.8 Tons in 2022. Looking forward, IMARC Group expects the market to reach 5,073.3 Tons by 2028, exhibiting a growth rate (CAGR) of 4.9% during 2023-2028.

Wheatgrass refers to the freshly sprouted leaves of the common wheat plant, Triticum aestivum. On account of its unusual green hue, wheatgrass is also known as green blood. As wheatgrass is a rich source of several nutrients, amino acids, minerals, enzymes and vitamins, it offers supplemental nutrition, improves overall health and helps in detoxifying the body naturally. Wheatgrass can be consumed on its own as a drink, or used in combination with other juices or supplements. Wheatgrass is the young plant belonging to the wheat family that is widely found across temperate regions. It is available in the market as a dietary supplement in powder, capsule and liquid forms. Wheatgrass extracts can also be utilized in the food and beverage sector as a flavoring component. Since it is highly concentrated with nutrients, such as iron, calcium magnesium, proteins, chlorophyll, vitamins, amino acids, enzymes and phytonutrients, it is widely associated with numerous health benefits. Its consumption is known to aid in maintaining cholesterol levels, stimulating metabolism and improving cognitive function. It can also be used as a treatment for anemia, cancer, diabetes, ulcerative colitis, joint pain, parasitic infections and respiratory tract problems. Apart from this, the personal care industry has now started utilizing wheatgrass in diverse product types to treat skin conditions, including acne, wounds, eczema, hemorrhoids, psoriasis, chapped lips and athlete's foot.

Growing awareness regarding the increasing prevalence of lifestyle diseases has led consumers to incorporate health supplements in their diets, thereby increasing the uptake of wheatgrass products on a global level. Apart from this, numerous food and beverage manufacturers are infusing wheatgrass in their products to cater to health-conscious consumers. Inflating disposable income levels and improving living standards of the majority of the population, along with the thriving food and beverage industry, are further providing a thrust to the market growth. Also, an enhanced focus toward sustainable development has led to the availability of organic wheatgrass that is produced without the use of artificial additives and chemical fertilizers. Furthermore, several cafes and restaurants are now experimenting with their menus by incorporating numerous healthy ingredients such as wheatgrass, which is expected to create a positive outlook for the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global wheatgrass market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on raw material, product and application.

Breakup by Raw Material:

Regular Wheatgrass
Organic Wheatgrass

Amongst these, organic wheatgrass is the leading segment in the market.

Breakup by Product:

Wheatgrass Liquid
Wheatgrass Powder

At present, wheatgrass liquid exhibits a clear dominance in the market.

Breakup by Application:

Health and Nutrition
Pharmaceuticals
Food and Beverages

Currently, health and nutrition account for a majority of the total market share.

Regional Insights:

North America
Europe
Asia Pacific
Middle East and Africa
Latin America

On the geographical front, North America holds the leading position in the market.

Competitive Landscape:
The competitive landscape of the market has also been examined in the report with the detailed profiles of the key players operating in it.

Key Questions Answered in This Report

1. What was the size of the global wheatgrass market in 2022?
2. What is the expected growth rate of the global wheatgrass market during 2023-2028?
3. What has been the impact of COVID-19 on the global wheatgrass market?
4. What are the key factors driving the global wheatgrass market?
5. What is the breakup of the global wheatgrass market based on the raw material?
6. What is the breakup of the global wheatgrass market based on the product?
7. What is the breakup of the global wheatgrass market based on the application?
8. What are the key regions in the global wheatgrass market?