Tampon Market Report by Type (Radially Wound Pledget, Rectangular/Square Pad), Material (Cotton, Rayon, Blended), Distribution Channel (Pharmacy and Retail Stores, Online Stores), and Region 2024-2032

Tampon Market Report by Type (Radially Wound Pledget, Rectangular/Square Pad), Material (Cotton, Rayon, Blended), Distribution Channel (Pharmacy and Retail Stores, Online Stores), and Region 2024-2032


The global tampon market size reached US$ 5.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.

Tampons are feminine hygiene products introduced into a body cavity or canal to absorb uterine secretions or flow during menstruation. They are generally made using absorbent materials like cotton or rayon that are produced with an elemental chlorine-free bleaching process. As compared to their counterparts, such as sanitary napkins, tampons are easy to use and available in a wide range of unique sizes, shapes, and absorption capabilities. Nowadays, leading players are coming up with tampons that have small sticks of cardboard or plastic to make their application convenient and hassle-free. They are also focusing on the launch of fragrance and fragrance-free product variants.

Tampon Market Trends:

A surge in awareness about personal hygiene among women, along with the rising female workforce participation, represents one of the key factors catalyzing the demand for disposable tampons worldwide. Moreover, governing agencies of numerous countries are undertaking initiatives to promote menstrual hygiene. For instance, under the Period Products Free Provision Act, the Scottish Government introduced a program that provides free and universal access to feminine hygiene products like tampons and pads for women of all age groups. Apart from this, as tampons are seamless, travel-friendly, and provide a protective leakage barrier. The increasing participation of women in sports and other physical activities is positively influencing their utilization across the globe for optimal function during their performance. Furthermore, the leading manufacturers are making organic tampons that are free from synthetic chemicals, pesticides, and fertilizers. This, in confluence with the growing awareness about the harmful impact of chemicals present in everyday products on health and the environment, is driving the demand for tampons around the world.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tampon market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, material and distribution channel.

Breakup by Type:
  • Radially Wound Pledget
  • Rectangular/Square Pad
Breakup by Material:
  • Cotton
  • Rayon
  • Blended
Breakup by Distribution Channel:
  • Pharmacy and Retail Stores
  • Online Stores
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Cora, Corman S.p.A, Cotton High Tech S.L., Edgewell Personal Care Company, Johnson & Johnson, Kimberly-Clark Corporation, Lil-Lets UK Ltd (Premier FMCG (Pty) Ltd), The Procter & Gamble Company, TZMO SA and Unicharm Corporation.

Key Questions Answered in This Report

1. How big is the global tampon market?

2. What is the expected growth rate of the global tampon market during 2024-2032?

3. What are the key factors driving the global tampon market?

4. What has been the impact of COVID-19 on the global tampon market?

5. What is the breakup of the global tampon market based on the type?

6. What is the breakup of the global tampon market based on the material?

7. What is the breakup of the global tampon market based on the distribution channel?

8. What are the key regions in the global tampon market?

9. Who are the key players/companies in the global tampon market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Tampon Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Radially Wound Pledget
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Rectangular/Square Pad
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Material
7.1 Cotton
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Rayon
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Blended
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Pharmacy and Retail Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Online Stores
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Cora
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Corman S.p.A
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Cotton High Tech S.L.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Edgewell Personal Care Company
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 Johnson & Johnson
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.6 Kimberly-Clark Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Lil-Lets UK Ltd (Premier FMCG (Pty) Ltd)
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 The Procter & Gamble Company
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 TZMO SA
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Unicharm Corporation
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis

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