Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
The global tag management system market size reached US$ 913 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,912 Million by 2028, exhibiting a growth rate (CAGR) of 13.11% during 2022-2028.
A tag management system (TMS) is software that enables non-technical marketing professionals to maintain segments of JavaScript code. It assists in implementing, managing, and maintaining tags used in digital marketing. Besides this, it aids in building a best-in-class marketing stack, accelerating campaign time, improving website performance, reducing costs and focusing on businesses, and ensuring data governance and protection. As it also provides a foundation for an organization’s data collection while helping in improving customer experiences, the demand for TMS is escalating around the world.
Tag Management System Market Trends:
Due to the growing time individuals spend on the Internet for entertainment and news, there is a rise in the utilization of digital marketing solutions worldwide. This represents one of the key factors strengthening the growth of the market. TMS is a user-friendly software that offers a better customer experience and helps track page views, events, remarketing lists, cross-domain tracking, and in-app analytics. As it also provides digital marketers flexibility and control to implement and optimize digital experiences while reducing information and technology (IT) dependence, TMS is increasingly being adopted across the globe. Besides this, there is a rise in the need for acquiring new and retaining existing customers, which is positively influencing the product application in numerous industry verticals. This can also be attributed to the ability of TMS to aid retailers in maintaining accurate and complete tagging for various elements on their websites. In addition, TMS provides a valuable and more in-depth understanding of the consumer’s requirements. This, coupled with the introduction of advanced technologies and the development of cost-effective TMS solutions by several manufacturers, is projected to fuel the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global tag management system market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment model, organizational size and industry vertical.
Breakup by Component:
Tools
Service
Breakup by Deployment Model:
On-premises
Cloud-based
Breakup by Organizational Size:
Small and Medium-sized Enterprises
Large Enterprises
Breakup by Industry Vertical:
Healthcare
Retail and e-commerce
BFSI
IT and Telecommunication
Media and Entertainment
Manufacturing
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc.
Key Questions Answered in This Report
1. What was the size of the global tag management system market in 2022?
2. What is the expected growth rate of the global tag management system market during 2023-2028?
3. What has been the impact of COVID-19 on the global tag management system market?
4. What are the key factors driving the global tag management system market?
5. What is the breakup of the global tag management system market based on the component?
6. What is the breakup of the global tag management system market based on the deployment model?
7. What is the breakup of the global tag management system market based on the organizational size?
8. What is the breakup of the global tag management system market based on the industry vertical?
9. What are the key regions in the global tag management system market?
10. Who are the key players/companies in the global tag management system market?
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Tag Management System Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Component
- 6.1 Tools
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Service
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 7 Market Breakup by Deployment Model
- 7.1 On-premises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Cloud-based
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 8 Market Breakup by Organizational Size
- 8.1 Small and Medium-sized Enterprises
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Large Enterprises
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Market Breakup by Industry Vertical
- 9.1 Healthcare
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Retail and e-commerce
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 BFSI
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 IT and Telecommunication
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Media and Entertainment
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Manufacturing
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
- 9.7 Others
- 9.7.1 Market Trends
- 9.7.2 Market Forecast
- 10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
- 11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
- 12 Value Chain Analysis
- 13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
- 14 Price Analysis
- 15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Adform
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Adobe Inc.
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.2.3 Financials
- 15.3.2.4 SWOT Analysis
- 15.3.3 Blue Triangle Technologies Inc.
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Commanders Act
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Ensighten Inc.
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Google LLC (Alphabet Inc.)
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 SWOT Analysis
- 15.3.7 International Business Machines Corporation
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 Observepoint Inc.
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Oracle Corporation
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Relay42 Netherlands B.V.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.11 Segment.io Inc. (Twilio)
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.12 Tealium Inc.
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
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