Smart Speaker Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Smart Speaker Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The global smart speaker market size reached US$ 6.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 27.5 Billion by 2028, exhibiting a growth rate (CAGR) of 25.9% during 2023-2028.

Smart speakers refer to wireless, internet-enabled devices with an integrated voice assistant to help individuals with daily tasks. They are equipped with voice recognition technology to recognize and respond to voice commands. They are widely used to play music, get weather information, stream live news, read e-books, lock doors, monitor security, and set alarms, reminders and timers. They can also be utilized for GPS navigation and controlling other smart home devices, such as adjusting the thermostat and turning on/off the lights. In recent years, smart speakers have gained immense popularity due to their excellent connectivity, portability, cost-effectiveness, ease of use, and intelligent features.

Smart Speaker Market Trends:
The increasing number of smart homes and the rising popularity of multifunctional devices represent the primary factors driving the market growth. Smart speakers to function as a centralized hub and control other smart home devices with voice commands. Additionally, there has been a significant shift toward luxurious entertainment systems among the consumers due to inflating disposable incomes, improving lifestyles, and rapid urbanization. Along with this, the growing inclination toward human-to-machine interaction and the widespread automation of domestic tasks are augmenting the product demand. Furthermore, several key players are investing in research and development (R&D) activities to launch innovative smart speakers with advanced features, functions and compatibility with all smartphones to expand their product portfolio and gain a competitive edge. Moreover, the market is impelled by the recent advancements in audio and wireless technology and the increasing willingness of consumers to try new products. Other factors, including the growing penetration of the Internet of Things (IoT) technology, surging sales of consumer electronics, rising usage of smart devices, and easy product availability via online and offline retail channels, are also providing a positive impact on the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global smart speaker market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, intelligent virtual assistant, connectivity, price range, distribution channel and end user.

Breakup by Component:

Hardware
Software

Breakup by Intelligent Virtual Assistant:

Amazon Alexa
Google Assistant
Siri
Cortana
Others

Breakup by Connectivity:

Wi-Fi
Bluetooth

Breakup by Price Range:

Low-range (Less than $100)
Mid-range ($101 to $200)
Premium (Above $200)

Breakup by Distribution Channel:

Online
Offline

Breakup by End User:

Personal
Commercial

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Alibaba Group Holding Limited, Altec Lansing, Amazon.com Inc., Apple Inc., Baidu Inc., Bose Corporation, Google LLC, Lenovo Group Limited, LG Electronics Inc., Onkyo Corporation (VOXX International Corp.), Panasonic Corporation, Samsung Electronics Co. Ltd., Sonos Inc., Sony Corporation and Xiaomi Inc.

Key Questions Answered in This Report

1. What was the size of the global smart speaker market in 2022?
2. What is the expected growth rate of the global smart speaker market during 2023-2028?
3. What are the key factors driving the global smart speaker market?
4. What has been the impact of COVID-19 on the global smart speaker market?
5. What is the breakup of the global smart speaker market based on the component?
6. What is the breakup of the global smart speaker market based on the intelligent virtual assistant?
7. What is the breakup of the global smart speaker market based on the distribution channel?
8. What is the breakup of the global smart speaker market based on the end user?
9. What are the key regions in the global smart speaker market?
10. Who are the key players/companies in the global smart speaker market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Smart Speaker Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Hardware
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Software
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Intelligent Virtual Assistant
7.1 Amazon Alexa
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Google Assistant
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Siri
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Cortana
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Connectivity
8.1 Wi-Fi
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bluetooth
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Price Range
9.1 Low-range (Less than $100)
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Mid-range ($101 to $200)
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Premium (Above $200)
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Online
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Offline
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by End User
11.1 Personal
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Commercial
11.2.1 Market Trends
11.2.2 Market Forecast
12 Market Breakup by Region
12.1 North America
12.1.1 United States
12.1.1.1 Market Trends
12.1.1.2 Market Forecast
12.1.2 Canada
12.1.2.1 Market Trends
12.1.2.2 Market Forecast
12.2 Asia-Pacific
12.2.1 China
12.2.1.1 Market Trends
12.2.1.2 Market Forecast
12.2.2 Japan
12.2.2.1 Market Trends
12.2.2.2 Market Forecast
12.2.3 India
12.2.3.1 Market Trends
12.2.3.2 Market Forecast
12.2.4 South Korea
12.2.4.1 Market Trends
12.2.4.2 Market Forecast
12.2.5 Australia
12.2.5.1 Market Trends
12.2.5.2 Market Forecast
12.2.6 Indonesia
12.2.6.1 Market Trends
12.2.6.2 Market Forecast
12.2.7 Others
12.2.7.1 Market Trends
12.2.7.2 Market Forecast
12.3 Europe
12.3.1 Germany
12.3.1.1 Market Trends
12.3.1.2 Market Forecast
12.3.2 France
12.3.2.1 Market Trends
12.3.2.2 Market Forecast
12.3.3 United Kingdom
12.3.3.1 Market Trends
12.3.3.2 Market Forecast
12.3.4 Italy
12.3.4.1 Market Trends
12.3.4.2 Market Forecast
12.3.5 Spain
12.3.5.1 Market Trends
12.3.5.2 Market Forecast
12.3.6 Russia
12.3.6.1 Market Trends
12.3.6.2 Market Forecast
12.3.7 Others
12.3.7.1 Market Trends
12.3.7.2 Market Forecast
12.4 Latin America
12.4.1 Brazil
12.4.1.1 Market Trends
12.4.1.2 Market Forecast
12.4.2 Mexico
12.4.2.1 Market Trends
12.4.2.2 Market Forecast
12.4.3 Others
12.4.3.1 Market Trends
12.4.3.2 Market Forecast
12.5 Middle East and Africa
12.5.1 Market Trends
12.5.2 Market Breakup by Country
12.5.3 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Alibaba Group Holding Limited
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.2 Altec Lansing
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 Amazon.com Inc.
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.3.4 SWOT Analysis
17.3.4 Apple Inc.
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Financials
17.3.4.4 SWOT Analysis
17.3.5 Baidu Inc.
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.6 Bose Corporation
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 SWOT Analysis
17.3.7 Google LLC
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.7.3 SWOT Analysis
17.3.8 Lenovo Group Limited
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.9 LG Electronics Inc.
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.9.3 Financials
17.3.9.4 SWOT Analysis
17.3.10 Onkyo Corporation (VOXX International Corp.)
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
17.3.10.3 Financials
17.3.11 Panasonic Corporation
17.3.11.1 Company Overview
17.3.11.2 Product Portfolio
17.3.11.3 Financials
17.3.11.4 SWOT Analysis
17.3.12 Samsung Electronics Co. Ltd.
17.3.12.1 Company Overview
17.3.12.2 Product Portfolio
17.3.12.3 Financials
17.3.12.4 SWOT Analysis
17.3.13 Sonos Inc.
17.3.13.1 Company Overview
17.3.13.2 Product Portfolio
17.3.13.3 Financials
17.3.13.4 SWOT Analysis
17.3.14 Sony Corporation
17.3.14.1 Company Overview
17.3.14.2 Product Portfolio
17.3.14.3 Financials
17.3.14.4 SWOT Analysis
17.3.15 Xiaomi Inc.
17.3.15.1 Company Overview
17.3.15.2 Product Portfolio
17.3.15.3 Financials

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