Pet Wearable Market Report by Product (Smart Collar, Smart Vest, Smart Harness, Smart Camera, and Others), Technology (GPS, RFID, Sensors, and Others), Application (Identification and Tracking, Monitoring and Control, Medical Diagnosis and Treatment, Faci

Pet Wearable Market Report by Product (Smart Collar, Smart Vest, Smart Harness, Smart Camera, and Others), Technology (GPS, RFID, Sensors, and Others), Application (Identification and Tracking, Monitoring and Control, Medical Diagnosis and Treatment, Facilitation, Safety and Security), End-User (Households, Commercial), Distribution Channel (Modern Trade, Franchised Outlets, Specialty Stores, E-Commerce, and Others), and Region 2024-2032


The global pet wearable market size reached US$ 2.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.5 Billion by 2032, exhibiting a growth rate (CAGR) of 12% during 2024-2032.

Pet wearables are devices that pet parents use to monitor the physiological and biomechanical activities of their pets. These wearables are manufactured using advanced technologies, such as radio-frequency identification (RFID), internet of things (IoT), global positioning system (GPS) trackers, Bluetooth sensors, cameras, transmitters and antennas, to ensure the safety of the pets. They record health metrics, such as pulse, respiration, body temperature, calories burnt, rest patterns, food intake and heart rate variability (HRV), which can assist a doctor in providing adequate treatment to the pets.

Pet Wearable Market Trends:

The growing trend of pet humanization, along with the increasing concerns among pet parents about the well-being of their pets, represents one of the key factors influencing the demand for pet wearables positively. Apart from this, owing to the rising cases of lost and stolen pets, pet owners are increasingly spending on pet wearables to identify their real-time location. Furthermore, leading players are offering Wi-Fi-enabled RFID devices to provide controlled monitoring of pets remotely. They are also incorporating cloud-based and data analytics services that allow pet owners to store medical records on the cloud and set goals or reminders. Besides this, they are collaborating and forming alliances with other organizations to introduce innovative products. For instance, FitBark Inc., a US-based consumer electronics firm, partnered with FitBit Inc., a renowned manufacturer of human health and fitness devices, to monitor daily activities of dogs and their owners simultaneously, such as the distance covered and calories burned during a walk.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pet wearable market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product, technology, application, end-user and distribution channel.

Breakup by Product:
  • Smart Collar
  • Smart Vest
  • Smart Harness
  • Smart Camera
  • Others
Breakup by Technology:
  • GPS
  • RFID
  • Sensors
  • Others
Breakup by Application:
  • dentification and Tracking
  • Monitoring and Control
  • Medical Diagnosis and Treatment
  • Facilitation, Safety and Security
Breakup by End-User:
  • Households
  • Commercial
Breakup by Distribution Channel:
  • Modern Trade
  • Franchised Outlets
  • Specialty Stores
  • E-Commerce
  • Others
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Cybortra Technology Co. Ltd., Dogtra, FitBark Inc., Garmin Ltd., High Tech Pet Products Inc., Invisible Fence Inc. (Radio Systems Corporation), Loc8tor Ltd., Motorola (Lenovo), Petcube, PetPace Ltd., Tractive, Whistle Labs Inc. (Mars Inc.), etc.

Key Questions Answered in This Report:
  • How has the global pet wearable market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global pet wearable market?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the technology?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global pet wearable market and who are the key players?
  • What is the degree of competition in the industry?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Pet Wearable Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Smart Collar
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Smart Vest
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Smart Harness
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Smart Camera
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Technology
7.1 GPS
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 RFID
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Sensors
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Application
8.1 Identification and Tracking
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Monitoring and Control
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Medical Diagnosis and Treatment
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Facilitation, Safety and Security
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by End-User
9.1 Households
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Commercial
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Modern Trade
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Franchised Outlets
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Specialty Stores
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 E-Commerce
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Cybortra Technology Co. Ltd.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Dogtra
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 FitBark Inc.
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Garmin Ltd.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.4.4 SWOT Analysis
16.3.5 High Tech Pet Products Inc.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 Invisible Fence Inc. (Radio Systems Corporation)
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 Loc8tor Ltd.
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.8 Motorola (Lenovo)
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.9 Petcube
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.10 PetPace Ltd.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.11 Tractive
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.12 Whistle Labs Inc. (Mars Inc.)
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio

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