North America Perfume Market Report by Perfume Type (Premium Perfume Products, Mass Perfume Products), Category (Female Fragrances, Male Fragrances, Unisex Fragrances), Distribution Channel (Supermarkets and Hypermarkets, Specialty Retailers, Online Store

North America Perfume Market Report by Perfume Type (Premium Perfume Products, Mass Perfume Products), Category (Female Fragrances, Male Fragrances, Unisex Fragrances), Distribution Channel (Supermarkets and Hypermarkets, Specialty Retailers, Online Stores, and Others), and Country 2024-2032


The North America perfume market size reached US$ 6.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.5 Billion by 2032, exhibiting a growth rate (CAGR) of 2.8% during 2024-2032.

A perfume is a combination of essential oils and aroma compounds which gives a pleasant smell to an individual’s body. Plants such as sandalwood, rosemary, jasmine, cinnamon and rose are the primary sources of essential oils that provide a distinctive aroma to the perfume. Apart from this, various natural ingredients like flowers, grasses, spices, fruits, woods, roots, resins, balsams, leaves, gums and animal secretions are also used in the perfume production.

The North America perfume market is currently being driven by several factors. The market growth can primarily be attributed to an increase in consumer spending on beauty and personal care items in the region. Moreover, one of the major trends in the region is the growing preference for a variety of fragrances as opposed to a single signature scent. Being witnessed particularly among the younger generation, this trend has encouraged consumer spending on both mass as well as premium products. Moreover, the rising demand for on-the-go, natural and value-added products is also contributing to the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America perfume market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on perfume type, category and distribution channel.

Key Regions Analysed
United States
Canada

Analysis for Each Country

Market by Perfume Type
Premium Perfume Products
Mass Perfume Products

Market by Category
Female Fragrances
Male Fragrances
Unisex Fragrances

Market by Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online Stores
Others

Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles

Key Questions Answered in This Report

1. What was the size of the North America perfume market in 2023?
2. What is the expected growth rate of the North America perfume market during 2024-2032?
3. What are the key factors driving the North America perfume market?
4. What has been the impact of COVID-19 on the North America perfume market?
5. What is the breakup of the North America perfume market based on perfume type?
6. What is the breakup of the North America perfume market based on the category?
7. What is the breakup of the North America perfume market based on the distribution channel?
8. What are the key regions in the North America perfume market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Perfume Market
5.1 Market Performance
5.2 Market Breakup by Perfume Type
5.3 Market Breakup by Category
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by Region
5.6 Market Forecast
6 North America Perfume Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America Perfume Market: Breakup by Perfume Type
7.1 Premium Perfume Products
7.2 Mass Perfume Products
8 North America Perfume Market: Breakup by Category
8.1 Female Fragrances
8.2 Male Fragrances
8.3 Unisex Fragrances
9 North America Perfume Market: Breakup by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.2 Specialty Retailers
9.3 Online Stores
9.4 Others
10 North America Perfume Market: Breakup by Country
10.1 United States
10.1.1 Historical Market Trends
10.1.2 Market Breakup by Perfume Type
10.1.3 Market Breakup by Category
10.1.4 Market Breakup by Distribution Channel
10.1.5 Market Forecast
10.2 Canada
10.2.1 Historical Market Trends
10.2.2 Market Breakup by Perfume Type
10.2.3 Market Breakup by Category
10.2.4 Market Breakup by Distribution Channel
10.2.5 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
12.1 Overview
12.2 Raw Material Procurement
12.3 Manufacturers
12.4 Distributors
12.5 Exporters
12.6 Retailers
12.7 End-Consumers
13 Porter’s Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Rivalry
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players

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