Location Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
The global location analytics market size reached US$ 19.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 53.2 Billion by 2028, exhibiting a growth rate (CAGR) of 17.4% during 2023-2028.
Location analytics, also known as geoanalytics, refers to a tool that adds a layer of geographical data to data assets of organizations for predicting consumer behavior and buying patterns. It relies on data collected through cameras, sensors, mobile devices, global positioning systems (GPS), and social media channels for offering both real-time and historic geographical data. Besides this, it provides deeper insights into business strategies as compared to traditional methods and consequently eases the decision-making process of companies operating in different industry verticals.
Location Analytics Market Trends:
The growing utilization of the Internet of Things (IoT) on account of rapid digitization around the world represents one of the major factors driving the market. Moreover, there is a rise in the development of network infrastructure and sales of smartphones, tablets, laptops and other consumer electronics. This, along with the increasing focus of organizations on accessing dynamic location information of customers, is propelling the growth of the market. In addition, the expanding application of location analytics in corporate, government, and retail sectors across the globe for offering enhanced solutions and services to end-users is bolstering the market growth. Apart from this, there is an increase in the adoption of asset management tools across various industries to optimize business processes and generate revenue. This, in confluence with the extensive research and development (R&D) activities and rising investments by key market players for developing new technologies that detect opportunities, patterns, and risks of businesses, is positively influencing the market. Technology including cloud computing, artificial intelligence (AI), blockchain, and big data are anticipated to offer lucrative growth opportunities to leading manufacturers operating in the industry.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global location analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, location type, application and end use industry.
Breakup by Component:
Software
Services
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Location Type:
Indoor
Outdoor
Breakup by Application:
Remote Monitoring
Sales and Marketing Optimization
Asset Management
Risk Management
Facility Management
Others
Breakup by End Use Industry:
BFSI
Healthcare
Hospitality
Government
Transport and Logistic
IT and Telecom
Retail and Consumer Goods
Media and Entertainment
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Alteryx Inc., Cisco Systems Inc., Esri, Galigeo, Google LLC, HERE Technologies, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pitney Bowes Inc., SAS Institute Inc., Sisense Inc. and TIBCO Software Inc.
Key Questions Answered in This Report
1. What was the size of the global location analytics market in 2022?
2. What is the expected growth rate of the global location analytics market during 2023-2028?
3. What are the key factors driving the global location analytics market?
4. What has been the impact of COVID-19 on the global location analytics market?
5. What is the breakup of the global location analytics market based on the component?
6. What is the breakup of the global location analytics market based on the deployment mode?
7. What is the breakup of the global location analytics market based on the location type?
8. What is the breakup of the global location analytics market based on the end use industry?
9. What are the key regions in the global location analytics market?
10. Who are the key players/companies in the global location analytics market?
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Location Analytics Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Component
- 6.1 Software
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 7 Market Breakup by Deployment Mode
- 7.1 On-premises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Cloud-based
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 8 Market Breakup by Location Type
- 8.1 Indoor
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Outdoor
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Market Breakup by Application
- 9.1 Remote Monitoring
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Sales and Marketing Optimization
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Asset Management
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Risk Management
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Facility Management
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Others
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
- 10 Market Breakup by End Use Industry
- 10.1 BFSI
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Healthcare
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Hospitality
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Government
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
- 10.5 Transport and Logistic
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
- 10.6 IT and Telecom
- 10.6.1 Market Trends
- 10.6.2 Market Forecast
- 10.7 Retail and Consumer Goods
- 10.7.1 Market Trends
- 10.7.2 Market Forecast
- 10.8 Media and Entertainment
- 10.8.1 Market Trends
- 10.8.2 Market Forecast
- 10.9 Others
- 10.9.1 Market Trends
- 10.9.2 Market Forecast
- 11 Market Breakup by Region
- 11.1 North America
- 11.1.1 United States
- 11.1.1.1 Market Trends
- 11.1.1.2 Market Forecast
- 11.1.2 Canada
- 11.1.2.1 Market Trends
- 11.1.2.2 Market Forecast
- 11.2 Asia-Pacific
- 11.2.1 China
- 11.2.1.1 Market Trends
- 11.2.1.2 Market Forecast
- 11.2.2 Japan
- 11.2.2.1 Market Trends
- 11.2.2.2 Market Forecast
- 11.2.3 India
- 11.2.3.1 Market Trends
- 11.2.3.2 Market Forecast
- 11.2.4 South Korea
- 11.2.4.1 Market Trends
- 11.2.4.2 Market Forecast
- 11.2.5 Australia
- 11.2.5.1 Market Trends
- 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
- 11.2.6.1 Market Trends
- 11.2.6.2 Market Forecast
- 11.2.7 Others
- 11.2.7.1 Market Trends
- 11.2.7.2 Market Forecast
- 11.3 Europe
- 11.3.1 Germany
- 11.3.1.1 Market Trends
- 11.3.1.2 Market Forecast
- 11.3.2 France
- 11.3.2.1 Market Trends
- 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
- 11.3.3.1 Market Trends
- 11.3.3.2 Market Forecast
- 11.3.4 Italy
- 11.3.4.1 Market Trends
- 11.3.4.2 Market Forecast
- 11.3.5 Spain
- 11.3.5.1 Market Trends
- 11.3.5.2 Market Forecast
- 11.3.6 Russia
- 11.3.6.1 Market Trends
- 11.3.6.2 Market Forecast
- 11.3.7 Others
- 11.3.7.1 Market Trends
- 11.3.7.2 Market Forecast
- 11.4 Latin America
- 11.4.1 Brazil
- 11.4.1.1 Market Trends
- 11.4.1.2 Market Forecast
- 11.4.2 Mexico
- 11.4.2.1 Market Trends
- 11.4.2.2 Market Forecast
- 11.4.3 Others
- 11.4.3.1 Market Trends
- 11.4.3.2 Market Forecast
- 11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast
- 12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
- 13 Value Chain Analysis
- 14 Porters Five Forces Analysis
- 14.1 Overview
- 14.2 Bargaining Power of Buyers
- 14.3 Bargaining Power of Suppliers
- 14.4 Degree of Competition
- 14.5 Threat of New Entrants
- 14.6 Threat of Substitutes
- 15 Price Analysis
- 16 Competitive Landscape
- 16.1 Market Structure
- 16.2 Key Players
- 16.3 Profiles of Key Players
- 16.3.1 Alteryx Inc.
- 16.3.1.1 Company Overview
- 16.3.1.2 Product Portfolio
- 16.3.1.3 Financials
- 16.3.2 Cisco Systems Inc.
- 16.3.2.1 Company Overview
- 16.3.2.2 Product Portfolio
- 16.3.2.3 Financials
- 16.3.2.4 SWOT Analysis
- 16.3.3 Esri
- 16.3.3.1 Company Overview
- 16.3.3.2 Product Portfolio
- 16.3.3.3 SWOT Analysis
- 16.3.4 Galigeo
- 16.3.4.1 Company Overview
- 16.3.4.2 Product Portfolio
- 16.3.5 Google LLC
- 16.3.5.1 Company Overview
- 16.3.5.2 Product Portfolio
- 16.3.5.3 SWOT Analysis
- 16.3.6 HERE Technologies
- 16.3.6.1 Company Overview
- 16.3.6.2 Product Portfolio
- 16.3.7 Hexagon AB
- 16.3.7.1 Company Overview
- 16.3.7.2 Product Portfolio
- 16.3.7.3 Financials
- 16.3.7.4 SWOT Analysis
- 16.3.8 International Business Machines Corporation
- 16.3.8.1 Company Overview
- 16.3.8.2 Product Portfolio
- 16.3.8.3 Financials
- 16.3.8.4 SWOT Analysis
- 16.3.9 Microsoft Corporation
- 16.3.9.1 Company Overview
- 16.3.9.2 Product Portfolio
- 16.3.9.3 Financials
- 16.3.9.4 SWOT Analysis
- 16.3.10 Oracle Corporation
- 16.3.10.1 Company Overview
- 16.3.10.2 Product Portfolio
- 16.3.10.3 Financials
- 16.3.10.4 SWOT Analysis
- 16.3.11 Pitney Bowes Inc.
- 16.3.11.1 Company Overview
- 16.3.11.2 Product Portfolio
- 16.3.11.3 Financials
- 16.3.11.4 SWOT Analysis
- 16.3.12 SAS Institute Inc.
- 16.3.12.1 Company Overview
- 16.3.12.2 Product Portfolio
- 16.3.12.3 SWOT Analysis
- 16.3.13 Sisense Inc.
- 16.3.13.1 Company Overview
- 16.3.13.2 Product Portfolio
- 16.3.14 TIBCO Software Inc.
- 16.3.14.1 Company Overview
- 16.3.14.2 Product Portfolio
- 16.3.14.3 SWOT Analysis
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