Lateral Fitness Equipment Market Report by Type (Treadmill, Elliptical, Exercise Bike, Shoulder Press Machines, Chest Press Machine), Body Type (Upper Body, Lower Body), Distribution Channel (Online Stores, Offline Stores), End User (Gyms and Fitness Cent

Lateral Fitness Equipment Market Report by Type (Treadmill, Elliptical, Exercise Bike, Shoulder Press Machines, Chest Press Machine), Body Type (Upper Body, Lower Body), Distribution Channel (Online Stores, Offline Stores), End User (Gyms and Fitness Centres, Household, Therapeutic Hospitals, Hotels and Corporate Offices, and Others), and Region 2024-2032


The global lateral fitness equipment market size reached US$ 7.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 15.3 Billion by 2032, exhibiting a growth rate (CAGR) of 8.6% during 2024-2032.

Lateral fitness equipment is embedded with a smooth 3D motion that goes from a vertical elliptical stepping to an active side-to-side motion for functional exercise. It challenges the entire body for better conditioning and better results. It aids in providing functional challenges, burning more calories, achieving a faster heart rate, and strengthening and protecting the knees as compared to the traditional standing devices. Besides this, as they also target glutes, hips, and inner and outer thighs, they are widely utilized by individuals recovering from an injury or training.

Lateral Fitness Equipment Market Trends:

Due to rapid urbanization, sedentary lifestyles and the increasing consumption of fast food, there is a rise in the prevalence of arthritis, diabetes, and cardiovascular diseases across the globe. This, in confluence with the growing health consciousness among individuals, is creating a positive outlook for the market. Moreover, lateral fitness equipment helps prevent injury and adds a variety to the workout routine. This represents another primary factor bolstering the market growth. Apart from this, due to the increasing penetration of the high-speed internet and the strong influence of social media platforms, there is a significant rise in the number of people enrolling in online fitness classes worldwide. This, along with the rising sales of lateral fitness equipment via online channels offering discounts and at-home delivery, is offering lucrative growth opportunities to market players. These players are currently focusing on introducing technologically advanced equipment and machines that are incorporated with a global positioning system (GPS), pedometer, heart rate monitor, and smartphone apps to monitor the workout. These innovations, coupled with increasing investments in advertisements, are projected to impel the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global lateral fitness equipment market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, body type, distribution channel and end user.

Breakup by Type:
  • Treadmill
  • Elliptical
  • Exercise Bike
  • Shoulder Press Machines
  • Chest Press Machine
Breakup by Body Type:
  • Upper Body
  • Lower Body
Breakup by Distribution Channel:
  • Online Stores
  • Offline Stores
Breakup by End User:
  • Gyms and Fitness Centres
  • Household
  • Therapeutic Hospitals
  • Hotels and Corporate Offices
  • Others
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Core Health & Fitness LLC., Cybex International Inc. (Brunswick Corporation), IFIT.com (ICON Health & Fitness), Impulse (Qingdao) Health Tech Ltd. Co., Johnson Health Tech Co. Ltd., Nautilus Inc., Technogym S.p.A, Total Fitness Equipment and True Fitness Technology Inc.

Key Questions Answered in This Report

1. How big is the global lateral fitness equipment market?

2. What is the expected growth rate of the global lateral fitness equipment market during 2024-2032?

3. What are the key factors driving the global lateral fitness equipment market?

4. What has been the impact of COVID-19 on the global lateral fitness equipment market?

5. What is the breakup of the global lateral fitness equipment market based on the type?

6. What is the breakup of the global lateral fitness equipment market based on the body type?

7. What is the breakup of the global lateral fitness equipment market based on the distribution channel?

8. What is the breakup of the global lateral fitness equipment market based on the end user?

9. What are the key regions in the global lateral fitness equipment market?

10. Who are the key players/companies in the global lateral fitness equipment market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Lateral Fitness Equipment Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Treadmill
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Elliptical
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Exercise Bike
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Shoulder Press Machines
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Chest Press Machine
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Body Type
7.1 Upper Body
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Lower Body
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Online Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Offline Stores
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by End User
9.1 Gyms and Fitness Centres
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Household
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Therapeutic Hospitals
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Hotels and Corporate Offices
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Core Health & Fitness LLC
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Cybex International Inc. (Brunswick Corporation)
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 IFIT.com (ICON Health & Fitness)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Impulse (Qingdao) Health Tech Ltd. Co.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.5 Johnson Health Tech Co. Ltd.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Nautilus Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 Technogym S.p.A
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.8 Total Fitness Equipment
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 True Fitness Technology Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio

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