Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032
The Indian lassi market size reached INR 47.5 Billion in 2023. Lassi, also known as desi buttermilk, is obtained by the churning of curd. It is a bit sour in taste and has a rich dense texture. It is consumed mostly in the northern part of the country, especially during the summer season. It is either consumed by adding sugar and fresh fruit chunks, or by adding salt and some other spices to it. Lassi not only offers refreshment during the summertime, but also boosts the energy levels. Apart from this, it also helps in fighting other summer-related problems such as prickly heat, gastro-intestinal problems and the build-up of bacteria. These factors have highly added to the market growth. Looking forward, IMARC Group expects the Indian lassi market to reach INR 217.5 Billion by 2032, exhibiting a growth rate (CAGR) of 17.9% during 2024-2032.
The report has examined the Indian Lassi Market in 15 major states:
Maharashtra
Uttar Pradesh
Andhra Pradesh and Telangana
Tamil Nadu
Gujarat
Rajasthan
Karnataka
Madhya Pradesh
West Bengal
Bihar
Delhi
Kerala
Punjab
Orissa
Haryana
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the region with highest market share in the country. The competitive landscape of the Indian lassi market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited.
The study gives an in-depth analysis of the lassi market landscape in India, covering the current, historical and future trends for lassi production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian lassi market along with breakup by region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian lassi industry in any manner.
Key Questions Answered in This Report
1. What was the size of the lassi market in India in 2023?
2. What is the expected growth rate of the lassi market in India during 2024-2032?
3. What has been the impact of COVID-19 on the lassi market in India?
4. What are the key factors driving the lassi market in India?
5. What is the breakup of the lassi market in India based on the sector?
6. What are the key regions in the lassi market in India?
7. Who are the key players/companies in the lassi market in India?
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Indian Dairy Industry
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Market by Organised and Unorganised Segment
- 5.4 Milk Production and Consumption Trends
- 5.4.1 Current and Historical Trends
- 5.4.2 Production and Consumption Forecast
- 5.5 Milk Production by State
- 5.6 Milk Production by Cattle
- 5.7 Milk Utilization Patterns in India
- 5.8 Market Forecast
- 6 Indian Lassi Market
- 6.1 Market Overview
- 6.2 Market Performance
- 6.2.1 Volume Trends
- 6.2.2 Value Trends
- 6.3 Impact of COVID-19
- 6.4 Price Trends
- 6.4.1 Milk Procurement Price Trends
- 6.4.2 Lassi Price Trends
- 6.5 Market Breakup by Region
- 6.6 Market Breakup by Sector
- 6.7 Market Forecast
- 6.8 SWOT Analysis
- 6.8.1 Overview
- 6.8.2 Strengths
- 6.8.3 Weaknesses
- 6.8.4 Opportunities
- 6.8.5 Threats
- 6.9 Value Chain Analysis
- 6.10 Porter’s Five Forces Analysis
- 6.10.1 Overview
- 6.10.2 Bargaining Power of Buyers
- 6.10.3 Bargaining Power of Suppliers
- 6.10.4 Degree of Competition
- 6.10.5 Threat of New Entrants
- 6.10.6 Threat of Substitutes
- 6.11 Key Success Factors and Risk Factors
- 7 Performance of Key Regions
- 7.1 Karnataka
- 7.1.1 Market Performance
- 7.1.1.1 Volume Trends
- 7.1.1.2 Value Trends
- 7.1.2 Competitive Landscape
- 7.1.3 Market Forecast
- 7.1.3.1 Volume Trends
- 7.1.3.2 Value Trends
- 7.2 Maharashtra
- 7.2.1 Market Performance
- 7.2.1.1 Volume Trends
- 7.2.1.2 Value Trends
- 7.2.2 Competitive Landscape
- 7.2.3 Market Forecast
- 7.2.3.1 Volume Trends
- 7.2.3.2 Value Trends
- 7.3 Tamil Nadu
- 7.3.1 Market Performance
- 7.3.1.1 Volume Trends
- 7.3.1.2 Value Trends
- 7.3.2 Competitive Landscape
- 7.3.3 Market Forecast
- 7.3.3.1 Volume Trends
- 7.3.3.2 Value Trends
- 7.4 Delhi
- 7.4.1 Market Performance
- 7.4.1.1 Volume Trends
- 7.4.1.2 Value Trends
- 7.4.2 Competitive Landscape
- 7.4.3 Market Forecast
- 7.4.3.1 Volume Trends
- 7.4.3.2 Value Trends
- 7.5 Gujarat
- 7.5.1 Market Performance
- 7.5.1.1 Volume Trends
- 7.5.1.2 Value Trends
- 7.5.2 Competitive Landscape
- 7.5.3 Market Forecast
- 7.5.3.1 Volume Trends
- 7.5.3.2 Value Trends
- 7.6 Andhra Pradesh and Telangana
- 7.6.1 Market Performance
- 7.6.1.1 Volume Trends
- 7.6.1.2 Value Trends
- 7.6.2 Competitive Landscape
- 7.6.3 Market Forecast
- 7.6.3.1 Volume Trends
- 7.6.3.2 Value Trends
- 7.7 Uttar Pradesh
- 7.7.1 Market Performance
- 7.7.1.1 Volume Trends
- 7.7.1.2 Value Trends
- 7.7.2 Competitive Landscape
- 7.7.3 Market Forecast
- 7.7.3.1 Volume Trends
- 7.7.3.2 Value Trends
- 7.8 West Bengal
- 7.8.1 Market Performance
- 7.8.1.1 Volume Trends
- 7.8.1.2 Value Trends
- 7.8.2 Competitive Landscape
- 7.8.3 Market Forecast
- 7.8.3.1 Volume Trends
- 7.8.3.2 Value Trends
- 7.9 Kerala
- 7.9.1 Market Performance
- 7.9.1.1 Volume Trends
- 7.9.1.2 Value Trends
- 7.9.2 Competitive Landscape
- 7.9.3 Market Forecast
- 7.9.3.1 Volume Trends
- 7.9.3.2 Value Trends
- 7.10 Haryana
- 7.10.1 Market Performance
- 7.10.1.1 Volume Trends
- 7.10.1.2 Value Trends
- 7.10.2 Competitive Landscape
- 7.10.3 Market Forecast
- 7.10.3.1 Volume Trends
- 7.10.3.2 Value Trends
- 7.11 Punjab
- 7.11.1 Market Performance
- 7.11.1.1 Volume Trends
- 7.11.1.2 Value Trends
- 7.11.2 Competitive Landscape
- 7.11.3 Market Forecast
- 7.11.3.1 Volume Trends
- 7.11.3.2 Value Trends
- 7.12 Rajasthan
- 7.12.1 Market Performance
- 7.12.1.1 Volume Trends
- 7.12.1.2 Value Trends
- 7.12.2 Competitive Landscape
- 7.12.3 Market Forecast
- 7.12.3.1 Volume Trends
- 7.12.3.2 Value Trends
- 7.13 Madhya Pradesh
- 7.13.1 Market Performance
- 7.13.1.1 Volume Trends
- 7.13.1.2 Value Trends
- 7.13.2 Competitive Landscape
- 7.13.3 Market Forecast
- 7.13.3.1 Volume Trends
- 7.13.3.2 Value Trends
- 7.14 Bihar
- 7.14.1 Market Performance
- 7.14.1.1 Volume Trends
- 7.14.1.2 Value Trends
- 7.14.2 Competitive Landscape
- 7.14.3 Market Forecast
- 7.14.3.1 Volume Trends
- 7.14.3.2 Value Trends
- 7.15 Orissa
- 7.15.1 Market Performance
- 7.15.1.1 Volume Trends
- 7.15.1.2 Value Trends
- 7.15.2 Competitive Landscape
- 7.15.3 Market Forecast
- 7.15.3.1 Volume Trends
- 7.15.3.2 Value Trends
- 8 Market Breakup by Sector
- 8.1 Retail Sector
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Institutional Sector
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Competitive Landscape
- 9.1 Market Structure
- 9.2 Market Share of Key Players
- 10 Lassi Manufacturing Process
- 10.1 Product Overview
- 10.2 Detailed Process Flow
- 10.3 Various Types of Unit Operations Involved
- 10.4 Mass Balance and Raw Material Requirements
- 11 Project Details, Requirements and Costs Involved
- 11.1 Land Requirements and Expenditures
- 11.2 Construction Requirements and Expenditures
- 11.3 Plant Machinery
- 11.4 Machinery Pictures
- 11.5 Raw Material Requirements and Expenditures
- 11.6 Raw Material and Final Product Pictures
- 11.7 Packaging Requirements and Expenditures
- 11.8 Transportation Requirements and Expenditures
- 11.9 Utility Requirements and Expenditures
- 11.10 Manpower Requirements and Expenditures
- 11.11 Other Capital Investments
- 12 Loans and Financial Assistance
- 13 Project Economics
- 13.1 Capital Cost of the Project
- 13.2 Techno-Economic Parameters
- 13.3 Product Pricing and Margins Across Various Levels of the Supply Chain
- 13.4 Taxation and Depreciation
- 13.5 Income Projections
- 13.6 Expenditure Projections
- 13.7 Financial Analysis
- 13.8 Profit Analysis
- 14 Key Player Profiles
- 14.1 GCMMF
- 14.2 Mother Dairy
- 14.3 Punjab State Cooperative Milk Producers' Federation Limited
- 14.4 Milan Dairy Foods Private Limited
- 14.5 Rajasthan Cooperative Dairy Federation Limited
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