India Probiotic Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

India Probiotic Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The India probiotic drinks market size reached INR 955 Million in 2022. Looking forward, IMARC Group expects the market to reach INR 2,782 Million by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2023-2028. The rising consumer health consciousness, the increasing awareness of numerous associated benefits of probiotic drinks, and improving consumer living standards represent some of the key factors driving the market.

Probiotic drinks are functional drinks that contain particular microorganisms that assist in maintaining gut health. The probiotic culture of microbes is combined with water, sugar, herbal, or fruit extracts and then subjected to bio-fermentation during manufacturing. Probiotic drinks help enhance digestive health, promote weight loss, and improve immune function by encouraging a healthy balance of gut bacteria. In addition, these beverages are useful in preventing various gastrointestinal disorders, such as constipation, irritable bowel syndrome, diarrhea, and more. Probiotic drinks are becoming increasingly popular among health-conscious consumers who are looking for natural ways to maintain their health. They are widely available in supermarkets, health food stores, and online retailers in a variety of flavors and formulations to suit different tastes and preferences.

India Probiotic Drinks Market Trends:

The demand for probiotic drinks in India is primarily driven by the increasing prevalence of gastrointestinal disorders resulting from the changing dietary patterns and unhealthy food habits of the masses. Additionally, the growing health consciousness among consumers and the increasing awareness of the associated benefits of probiotic drinks in promoting gut health are further propelling the market growth. The rise in urbanization and the improving living standards of consumers are also contributing to the adoption of functional, ready-to-drink beverages. Moreover, consumers are shifting their preferences from high-calorie, carbonated beverages to healthier, functional ones, thus further boosting demand for probiotic drinks in the country. Key players in the market are focusing on introducing probiotic drinks in exotic flavors and attractive packaging, which is acting as a significant growth-inducing factor. These manufacturers are also adopting several promotional activities through traditional retail and e-commerce platforms to expand their consumer base. Furthermore, the introduction of dairy-, allergen-, lactose-, and sugar-free formulations is further strengthening the demand for probiotic drinks in the country. Besides, the rising consumer concerns about the high prevalence of numerous gastrointestinal ailments are driving the market further. The increasing elderly population, who are more susceptible to chronic gastrointestinal ailments, is a significant driving factor driving the growth of the probiotics market. The shift in consumer preferences from high-calorie diets to functional foods and beverages is fueling the demand for probiotics. Additionally, the rise in the number of working women and the growing focus on women's health are accelerating the use of specialized probiotics like L. acidophilus, L. rhamnosus, and Bifidobacterium.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India probiotic drinks market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, flavor, packaging type and distribution channel.

Product Type Insights:

Dairy-Based
Plant-Based

The report has provided a detailed breakup and analysis of the probiotic drinks market based on the product type. This includes dairy-based and plant-based.

Flavor Insights:

Strawberry
Vanilla
Mango
Others

The report has provided a detailed breakup and analysis of the probiotic drinks market based on the flavor. This includes strawberry, vanilla, mango, and others.

Packaging Type Insights:

Plastic Bottles
Glass Bottles
Others

The report has provided a detailed breakup and analysis of the probiotic drinks market based on the packaging type. This includes plastic bottles, glass bottles, and others.

Distribution Channel Insights:

Convenience Stores
Supermarkets and Hypermarkets
Specialty Stores
Online
Others

A detailed breakup and analysis of the probiotic drinks market based on the distribution channel have also been provided in the report. This includes convenience stores, supermarkets and hypermarkets, specialty stores, online, and others.

Regional Insights:

North India
West and Central India
South India
East India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India probiotic drinks market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd., and Yakult (Danone India Pvt. Ltd.). Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

What was the size of the India probiotic drinks market in 2022?

What is the expected growth rate of the India probiotic drinks market during 2023-2028?

What are the key factors driving the India probiotic drinks market?

What has been the impact of COVID-19 on the India probiotic drinks market?

What is the breakup of the India probiotic drinks market based on the product type?

What is the breakup of the India probiotic drinks market based on the flavor?

What is the breakup of the India probiotic drinks market based on the packaging type?

What is the breakup of the India probiotic drinks market based on the distribution channel?

What are the key regions in the India probiotic drinks market?

Who are the key players/companies in the India probiotic drinks market?