India Isabgol (Psyllium Husk) Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

India Isabgol (Psyllium Husk) Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The India Isabgol (psyllium husk) market size reached INR 372.1 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 603.7 Crore by 2028, exhibiting a growth rate (CAGR) of 8.6% during 2023-2028. 

Isabgol, also known as Psyllium husk, refers to a type of dietary fiber that is obtained from seeds of the plant Plantago ovata. It is widely cultivated across Asia, the Mediterranean region, and North Africa. Isabgol is commonly known as an effective remedy for relieving constipation and supporting weight loss by clearing out the toxins from the digestive tract. It also helps in improving cardiovascular health, boosting immunity, clearing skin pores, controlling blood glucose levels, etc. Isabgol is extensively available in whole, powder, and dust forms.

India Isabgol (Psyllium Husk) Market Trends:

In India, the high prevalence of numerous gastrointestinal disorders due to unhealthy food patterns and sedentary lifestyles of the consumers is primarily driving the Isabgol market. In line with this, the growing consumer awareness towards several associated health benefits of Isabgol in curing constipation and diarrhea, maintaining blood sugar levels, reducing the risk of CVDs, etc., is also propelling the market growth in the country. Additionally, the rising occurrences of irritable bowel syndrome, particularly among the geriatric population, are bolstering the consumption of Isabgol based on its anti-inflammatory properties. Furthermore, the escalating consumer health consciousness is catalyzing the inclusion of dietary fibers, like Isabgol, in regular food habits as it helps in cleaning the colon, controls obesity, removes toxins from the body, etc. Besides this, the increasing utilization of Isabgol with aloe vera gel in numerous skincare regimes for curing acne and pimples is positively influencing the India market. Moreover, the Indian government is launching various initiatives in the agriculture sector for improving irrigation systems, enhancing the supply of raw materials, and conducting farmer training programs to increase the domestic production of Isabgol. Additionally, the rising popularity of organic dietary fibers that are free from chemical additives, GMOs, preservatives, etc., is further expected to drive the India market for Isabgol in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India isabgol (Psyllium Husk) market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on type, form, pack, pack size and distribution channel.

Breakup by Region:

East India

West Bengal
Bihar
Orissa
Jharkhand
Others


North India

Uttar Pradesh
Rajasthan
Delhi NCR
Punjab
Haryana
Others


West & Central India

Maharashtra
Madhya Pradesh
Gujrat
Others


South India

Tamil Nadu
Karnataka
Andhra Pradesh
Others
 
Breakup by Type:

Conventional
Organic
 

Breakup by Form:

Whole
Powder
Dust
 

Breakup by Pack:

Box
Others
 

Breakup by Pack size:

50gm
100gm
200gm
Others
 

Breakup by Distribution Channel:

Supermarket/Hypermarket
Specialty Stores
Convenience Stores
Others
 

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Baidyanath, Dabur India Limited, Giriraj Enterprises, Karnataka Antibiotics & Pharmaceutical Limited, Organic India, Patanjali, Satnam Psyllium Industries, The Sidhpur Sat-Isabgol Factory, Unjha Formulations Ltd., and Vraj Psyllium.

Key Questions Answered in This Report

1. What was the size of the India isabgol (psyllium husk) market in 2022?
2. What is the expected growth rate of the India isabgol (psyllium husk) market during 2023-2028?
3. What has been the impact of COVID-19 on the India isabgol (psyllium husk) market?
4. What are the key factors driving the India isabgol (psyllium husk) market?
5. What is the breakup of the India isabgol (psyllium husk) market based on the type?
6. What is the breakup of the India isabgol (psyllium husk) market based on the form?
7. What is the breakup of the India isabgol (psyllium husk) market based on the pack?
8. What is the breakup of the India isabgol (psyllium husk) market based on the pack size?
9. What is the breakup of the India isabgol (psyllium husk) market based on the distribution channel?
10. What are the key regions in the India isabgol (psyllium husk) market?
11. Who are the key players/companies in the India isabgol (psyllium husk) market?


1 Preface  
2 Scope and Methodology  
2.1 Objectives of the Study  
2.2 Stakeholders  
2.3 Data Sources  
  2.3.1 Primary Sources  
  2.3.2 Secondary Sources  
2.4 Market Estimation  
  2.4.1 Bottom-Up Approach  
  2.4.2 Top-Down Approach  
2.5 Forecasting Methodology  
3 Executive Summary  
4 Introduction 
4.1 Overview  
4.2 Key Industry Trends 
5 India Isabgol (Psyllium Husk) Market
5.1 Market Overview
5.2 Market Performance
   5.2.1 Value Trends
   5.2.2 Volume Trends
5.3 Impact of COVID-19
5.4 Market Forecast 
  5.4.1 Value Trends
  5.4.2 Volume Trends 
6 Market Breakup by Region
6.1 East India
  6.1.1 Market Trends
  6.1.2 Market Forecast
  6.1.3 West Bengal
   6.1.3.1 Market Trends
   6.1.3.2 Market Forecast
  6.1.4 Bihar
   6.1.4.1 Market Trends
   6.1.4.2 Market Forecast
  6.1.5 Orissa
   6.1.5.1 Market Trends
   6.1.5.2 Market Forecast
  6.1.6 Jharkhand
   6.1.6.1 Market Trends
   6.1.6.2 Market Forecast
  6.1.7 Others
   6.1.7.1 Market Trends
   6.1.7.2 Market Forecast
6.2 North India
  6.2.1 Market Trends
  6.2.2 Market Forecast
  6.2.3 Uttar Pradesh
   6.2.3.1 Market Trends
   6.2.3.2 Market Forecast
  6.2.4 Rajasthan
   6.2.4.1 Market Trends
   6.2.4.2 Market Forecast
  6.2.5 Delhi NCR 
   6.2.5.1 Market Trends
   6.2.5.2 Market Forecast
  6.2.6 Punjab
   6.2.6.1 Market Trends
   6.2.6.2 Market Forecast
  6.2.7 Haryana
   6.2.7.1 Market Trends
   6.2.7.2 Market Forecast
  6.2.8 Others
   6.2.8.1 Market Trends
   6.2.8.2 Market Forecast
6.3 West and Central India
  6.3.1 Market Trends
  6.3.2 Market Forecast
  6.3.3 Maharashtra
   6.3.3.1 Market Trends
   6.3.3.2 Market Forecast
  6.3.4 Madhya Pradesh
   6.3.4.1 Market Trends
   6.3.4.2 Market Forecast
  6.3.5 Gujarat
   6.3.5.1 Market Trends
   6.3.5.2 Market Forecast
  6.3.6 Others
   6.3.6.1 Market Trends
   6.3.6.2 Market Forecast
6.4 South India
  6.4.1 Market Trends
  6.4.2 Market Forecast
  6.4.3 Tamil Nadu
   6.4.3.1 Market Trends
   6.4.3.2 Market Forecast
  6.4.4 Karnataka
   6.4.4.1 Market Trends
   6.4.4.2 Market Forecast
  6.4.5 Andhra Pradesh
   6.4.5.1 Market Trends
   6.4.5.2 Market Forecast
  6.4.6 Others
   6.4.6.1 Market Trends
   6.4.6.2 Market Forecast
7 Market Breakup by Type
7.1 Conventional
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Organic 
  7.2.1 Market Trends
  7.2.2 Market Forecast
8 Market Breakup by Form
8.1 Whole
  8.1.1 Market Trends
  8.1.2  Market Forecast
8.2 Powder 
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Dust
  8.3.1 Market Trends
  8.3.2 Market Forecast
9 Market Breakup by Pack
9.1 Box
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Others
  9.2.1 Market Trends
  9.2.2 Market Forecast
10  Market Breakup by Pack Size
10.1 50 gm
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 100 gm
  10.2.1 Market Trends
  10.2.2 Market Forecast
10.3 200 gm
  10.3.1 Market Trends
  10.3.2 Market Forecast
10.4 Others
  10.4.1 Market Trends
  10.4.2 Market Forecast
11  Market Breakup by Distribution Channel
11.1 Convenience Stores 
  11.1.1 Market Trends 
  11.1.2 Market Forecast
11.2 Specialty Stores
  11.2.1 Market Trends
  11.2.2 Market Forecast
11.3 Supermarkets and Hypermarkets
  11.3.1 Market Trends
  11.3.2 Market Forecast
11.4 Others
  11.4.1 Market Trends
  11.4.2 Market Forecast
12  SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13  Value Chain Analysis
14  Porter Five Force Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15  Evaluation of Seasonality of Product
16  SKUs & Region Mix Mapping
17  Information Around Ingredients of Products
17.1 Detailed Insights on Ingredients of Product
17.2 Product Differentiating Insights
18  Pricing and Margin Analysis of Psyllium Husk 
18.1 Analysis of Price Offered by Major Players with their SKU 
18.2 Margin Earned at Various Level of Supply Chain
18.3 Pricing Strategy at Entry level
19  Competitive Landscape
19.1 Market Structure
19.2 Market Share of Key Players
19.3 Profile of Key Players
  19.3.1 Baidyanath
   19.3.1.1 Company Overview
   19.3.1.2 Product Portfolio
  19.3.2 Dabur India Limited
   19.3.2.1 Company Overview
   19.3.2.2 Product Portfolio
   19.3.2.3 Financials
   19.3.2.4 SWOT Analysis
  19.3.3 Giriraj Enterprises
   19.3.3.1 Company Overview
   19.3.3.2 Product Portfolio
  19.3.4 Karnataka Antibiotics & Pharmaceutical Limited
   19.3.4.1 Company Overview
   19.3.4.2 Product Portfolio
  19.3.5 Organic India
   19.3.5.1 Company Overview
   19.3.5.2 Product Portfolio 
  19.3.6 Patanjali
   19.3.6.1 Company Overview
   19.3.6.2 Product Portfolio
  19.3.7 Satnam Psyllium Industries
   19.3.7.1 Company Overview
   19.3.7.2 Product Portfolio
  19.3.8 The Sidhpur Sat-Isabgol Factory
   19.3.8.1 Company Overview
   19.3.8.2 Product Portfolio
  19.3.9 Unjha Formulations Ltd.
   19.3.9.1 Company Overview
   19.3.9.2 Product Portfolio
  19.3.10 Vraj Psyllium
   19.3.10.1 Company Overview
   19.3.10.2 Product Portfolio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings