Education and Learning Analytics Market Report by Analytics Type (Descriptive, Predictive, Prescriptive), Application (People Acquisition and Retention, Curriculum Development and Intervention Management, Performance Management, Budget and Finance Managem

Education and Learning Analytics Market Report by Analytics Type (Descriptive, Predictive, Prescriptive), Application (People Acquisition and Retention, Curriculum Development and Intervention Management, Performance Management, Budget and Finance Management, Operations Management, and Others), Component (Software, Services), Deployment Mode (On-premises, Cloud-based), End User (Academic Institutions, Enterprises), and Region 2024-2032


The global education and learning analytics market size reached US$ 35.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 128.6 Billion by 2032, exhibiting a growth rate (CAGR) of 14.9% during 2024-2032.

Education and learning analytics refers to the measurement, collection, analysis and reporting of data about learners for optimizing their education experience. It is a combination of educational research, assessment sciences, statistics, visualization, data sciences, artificial intelligence (AI) and sociotechnical system thinking for human-centered design. These tools are used for designing curriculum for the students and are also utilized by corporate organizations for developing strategies for personnel acquisition, retention, training, intervention and the management of performance and operations.

Education and Learning Analytics Market Trends:

Significant growth in the education industry and the increasing adoption of machine learning (ML) systems are among the key factors creating a positive outlook for the market. In line with this, the widespread utilization of various software-based systems, such as virtual learning environment (VLE), learning management system (LMS), student information system and library management systems, are also driving the market growth. The proliferation of e-learning technologies, such as mobile learning devices, student information systems, lecture capturing and learning management tools, have enabled the learners to obtain more valuable insights from the conventional education systems and enhance their productivity. Various technological advancements, such as the development of digital platforms for schools and university campuses to consolidate student data and analyze their performance, are also contributing to the market growth. Other factors, including the increasing awareness regarding the utilization of education and learning analytics for developing efficient learning and training programs for school/college students and working professionals, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global education and learning analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on analytics type, application, component, deployment mode and end user.

Breakup by Analytics Type:
  • Descriptive
  • Predictive
  • Prescriptive
Breakup by Application:
  • People Acquisition and Retention
  • Curriculum Development and Intervention Management
  • Performance Management
  • Budget and Finance Management
  • Operations Management
  • Others
Breakup by Component:
  • Software
  • Services
Breakup by Deployment Mode:
  • On-premises
  • Cloud-based
Breakup by End User:
  • Academic Institutions
  • Enterprises
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc. and Yellowfin Business Intelligence Co.

Key Questions Answered in This Report

1. What was the size of the global education and learning analytics market in 2023?

2. What is the expected growth rate of the global education and learning analytics market during 2024-2032?

3. What are the key factors driving the global education and learning analytics market?

4. What has been the impact of COVID-19 on the global education and learning analytics market?

5. What is the breakup of the global education and learning analytics market based on the analytics type?

6. What is the breakup of the global education and learning analytics market based on the application?

7. What is the breakup of the global education and learning analytics market based on component?

8. What is the breakup of the global education and learning analytics market based on the deployment mode?

9. What is the breakup of the global education and learning analytics market based on the end user?

10. What are the key regions in the global education and learning analytics market?

11. Who are the key players/companies in the global education and learning analytics market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Education and Learning Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Analytics Type
6.1 Descriptive
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Predictive
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Prescriptive
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Application
7.1 People Acquisition and Retention
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Curriculum Development and Intervention Management
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Performance Management
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Budget and Finance Management
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Operations Management
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Component
8.1 Software
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Services
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Deployment Mode
9.1 On-premises
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Cloud-based
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by End User
10.1 Academic Institutions
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Enterprises
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Alteryx Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.2 Blackboard Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 SWOT Analysis
16.3.3 G-Cube
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Inetsoft Technology Corp.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 Information Builders Inc.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 iSpring Solutions Inc.
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 MicroStrategy Incorporated
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Saba Software Inc. (Cornerstone OnDemand Inc.)
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 SWOT Analysis
16.3.9 SAP SE
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 SWOT Analysis
16.3.11 Yellowfin Business Intelligence Co.
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio

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