Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The global beer market size reached US$ 660.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 747.7 Billion by 2028, exhibiting a growth rate (CAGR) of 1.9% during 2023-2028.

Beer is a fermented alcoholic beverage produced from malted grain, water and yeast and flavored with hops to impart a bitter flavor. Its moderate consumption can offer several health benefits, including improving heart health, controlling blood sugar levels, enhancing bone and muscle strength and minimizing the risk of developing dementia, cancer and heart attack. As it is a rich source of antioxidants, beer aids in maintaining cholesterol levels, boosting memory, and preventing kidney stones. It is widely consumed on special occasions, events and parties and served in restaurants, hotels, micro-breweries, Pubs, bars and cafes. At present, manufacturers are relying on kegerators to increase the shelf life and retain the flavor, aroma, color, and texture of the stored beer.

Beer Market Trends:
Increasing preferences for premium alcoholic beverages on account of the emerging trend of socializing and parties, especially among millennials, working professionals, and young adults, represent one of the major factors positively influencing the demand for beer worldwide. In addition, the rising adoption of beer as a cocktail ingredient in distilleries is contributing to the market growth. Moreover, the emerging trend of gifting beer in customized bottles and is contributing to the market growth. Apart from this, key players are introducing flavored beer in novel variants like botanical and fruits via e-commerce channels. This, in confluence with the rising purchase of beer through online distribution channels as they offer easy product availability with vast catalogs and fast shipping facilities, is providing a positive thrust to the market. Furthermore, extensive promotional activities and celebrity endorsements by product manufacturers on social media platforms are anticipated to positively influence the sales of beer in the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global beer market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.

Breakup by Product Type:

Standard Lager
Premium Lager
Specialty Beer
Others

Standard lager dominates the market as it contains low-calorie than product other types.

Breakup by Packaging:

Glass
PET Bottle
Metal Can
Others

Glass accounts for the largest market share as it is one of the commonly used conventional materials for the packaging of beer.

Breakup by Production:

Macro-Brewery
Micro-Brewery
Others

At present, macro-breweries dominate the market as they can produce and distribute beer in large quantities.

Breakup by Alcohol Content:

High
Low
Alcohol-Free

The high alcohol content in beers is presently dominating the market, which can be attributed to a better taste and raw material quality.

Breakup by Flavor:

Flavored
Unflavored

At present, flavored beer leads the market as it is available in a variety of tastes.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
On-Trades
Specialty Stores
Convenience Stores
Others

The majority of the beer is distributed through supermarkets and hypermarkets on account of the wide array of product variants offered.

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

The Asia Pacific holds the majority of the market share due to the emerging trend of socializing and work parties.

Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Asahi Group Holdings, Ltd., ANHEUSER-BUSCH INBEV SA/NV, Beijing Yanjing Beer Group Corporation, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., HEINEKEN N.V., Sierra Nevada Brewing Co., Grupo Modelo, United Breweries Limited (UBL), Oettinger Brauerei GmbH, Kirin Holdings Company Limited, Molson Coors Beverage Company, and Tetra Laval Group.

Key Questions Answered in This Report
1. What was the size of the global beer market in 2022?
2. What is the expected growth rate of the global beer market during 2023-2028?
3. What are the key factors driving the global beer market?
4. What has been the impact of COVID-19 on the global beer market?
5. What is the breakup of the global beer market based on the product type?
6. What is the breakup of the global beer market based on the packaging?
7. What is the breakup of the global beer market based on the production?
8. What is the breakup of the global beer market based on the alcohol content?
9. What is the breakup of the global beer market based on the flavor?
10. What is the breakup of the global beer market based on the distribution channel?
11. What are the key regions in the global beer market?
12. Who are the key players/companies in the global beer market?