Alfalfa Hay Market Report by Type (Bales, Pellets, Cubes), Application (Daily Animal Feed, Poultry Feed, Horse Feed, and Others), End User (Poultry, Cattle, Livestock, and Others), and Region 2024-2032

Alfalfa Hay Market Report by Type (Bales, Pellets, Cubes), Application (Daily Animal Feed, Poultry Feed, Horse Feed, and Others), End User (Poultry, Cattle, Livestock, and Others), and Region 2024-2032


The global alfalfa hay market size reached 271.7 Million Metric Tons in 2023. Looking forward, IMARC Group expects the market to reach 416.5 Million Metric Tons by 2032, exhibiting a growth rate (CAGR) of 4.7% during 2024-2032.

Alfalfa hay is a forage source obtained from the alfalfa, or lucerne, plant. It is commonly used in the feed for ruminants, cattle, poultry and horses and is available in the form of bales, pellets and cubes. Alfalfa hay is a rich source of energy, protein, fiber, calcium, vitamins and minerals and is produced by harvesting the crop with a swather and sun drying it in strips. The dried strips are mechanically compressed into bales and further turned into smaller cubes and pellets. In comparison to the traditionally used grass hay, alfalfa hay has a nutrient content and is more palatable. It is also used in the manufacturing of nutritional supplements to promote growth and improve the immune system in animals.

Alfalfa Hay Market Trends:

The increasing consciousness regarding animal nutrition among the masses is one of the key factors driving the growth of the market. Moreover, the shifting consumer preference toward premium-quality dairy and meat products is providing a thrust to the market growth. Alfalfa hay is an environment-friendly and cost-effective feed alternative with a long shelf-life. It is added to cattle feed to improve the quality and quantity of milk produced. Additionally, the utilization of hay manufactured with non-genetically modified organisms (non-GMO) crops is acting as another growth-inducing factor. This can also be attributed to the increasing consumer demand for chemical-free meat and milk-based products. Product manufactures are utilizing innovative harvesting and processing machinery to produce long-fiber hay products and cubes with enhanced fiber content. Other factors, including significant growth in the agriculture industry, along with extensive research and development (R&D) activities in the field of animal husbandry, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global alfalfa hay market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, application and end user.

Breakup by Type:
  • Bales
  • Pellets
  • Cubes
Breakup by Application:
  • Daily Animal Feed
  • Poultry Feed
  • Horse Feed
  • Others
Breakup by End User:
  • Poultry
  • Cattle
  • Livestock
  • Others
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Al Dahra ACX Inc., Alfalfa Monegros, Anderson Hay & Grain Co Inc., Bailey Farms International, Green Prairie International Inc., Hay USA Inc., Oxbow Animal Health, Riverina (Mitsubishi Corporation), Sacate Pellet Mills Inc., SL Follen Company, Standlee Premium Products LLC, and Zille S.A.

Key Questions Answered in This Report:
  • How has the global alfalfa hay market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global alfalfa hay market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global alfalfa hay market and who are the key players?
  • What is the degree of competition in the industry?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Alfalfa Hay Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Bales
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Pellets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Cubes
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Application
7.1 Daily Animal Feed
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Poultry Feed
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Horse Feed
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by End User
8.1 Poultry
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cattle
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Livestock
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Al Dahra ACX Inc.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Alfalfa Monegros
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Anderson Hay & Grain Co Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Bailey Farms International
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Green Prairie International Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Hay USA Inc.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Oxbow Animal Health
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Riverina (Mitsubishi Corporation)
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Sacate Pellet Mills Inc.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 SL Follen Company
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Standlee Premium Products LLC
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Zille S.A.
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio

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