Category: Cable TV
Cable TV market research reports by IDC
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Media
Media Brief Excerpt from Industry Overview Chapter: Companies in this industry produce, process, or distribute information and entertainment content. US-based media conglomerates include Disney, Paramount, and Xfinity (owner of NBCUniversal) all of which have a global sphere of influence. Major comp ... Read More
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Canadian Communications Service Provider Capex Spending, 2023–2024 — Lowest Capital Intensity in 14 Years
Canadian Communications Service Provider Capex Spending, 2023–2024 — Lowest Capital Intensity in 14 Years This IDC Market Perspective updates IDC Canada's previous 2023 capital expenditures (capex) report and provides our 2024 capex budget forecasts for Canada's major communications service provider ... Read More
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Roku Exchange Unlocks Access to Roku's Audience and Premium Media
Roku Exchange Unlocks Access to Roku's Audience and Premium Media This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As p ... Read More
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U.S. Consumer Fixed Broadband Market Shares, 2023: Fixed Wireless Alters the Broadband Landscape
U.S. Consumer Fixed Broadband Market Shares, 2023: Fixed Wireless Alters the Broadband Landscape This IDC study provides market shares for the U.S. consumer fixed broadband market for CY23."Fixed wireless broadband services are creating a disruption in the broadband market by increasing competition ... Read More
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U.S. Consumer Communications Services Forecast, 2024–2028
U.S. Consumer Communications Services Forecast, 2024–2028 This IDC study identifies and quantifies the consumer communications services market opportunity in the United States, including an assessment of the drivers and inhibitors influencing the deployment, marketing, and pricing of fixed broadband ... Read More
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Free Ad-Supported Streaming Television Update and Impact in 2024
Free Ad-Supported Streaming Television Update and Impact in 2024 This IDC Perspective content discusses the significant growth of the free ad-supported streaming television (FAST) market, driven by factors such as the rise of connected devices, high-quality content, advancements in ad targeting, an ... Read More
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From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands
From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands This IDC Perspective encourages an evolution from traditional/linear TV (e.g., Super Bowl ads) to connected television (CTV) as a data-driven marketing strategy. The 2024 Super Bowl attracte ... Read More
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Pay TV and Video Streaming to Coexist a While Longer in Europe Despite Continued Cord Cutting
Pay TV and Video Streaming to Coexist a While Longer in Europe Despite Continued Cord Cutting This IDC Market Perspective describes the evolution of the pay TV services market, driven by the substantial stability of the customer base and spending of traditional TV platforms, while the cord-cutting T ... Read More
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Worldwide Video Platforms Software Forecast, 2023–2027
Worldwide Video Platforms Software Forecast, 2023–2027 This IDC study provides a sizing of the worldwide video platforms software market in 2022 influencing the forecast through 2027. It includes commentary on market growth and the emerging trends and provides actionable advice for technology suppli ... Read More
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Canadian Consumer TV Services Forecast, 2023–2027
Canadian Consumer TV Services Forecast, 2023–2027 This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."In a slow but continually declining TV ... Read More
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U.S. SMB Wireline Voice and Data Market Shares, 2022: Cable's Share Growth Continues
U.S. SMB Wireline Voice and Data Market Shares, 2022: Cable's Share Growth Continues This IDC study analyzes U.S. communication service providers' fixed-line voice and data revenue in the small and medium-sized business (SMB) market."The U.S. cable operators continue to gain market share in the wire ... Read More
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European Mass-Market Telecom Services Forecast Update, 2022–2027
European Mass-Market Telecom Services Forecast Update, 2022–2027 This IDC Market Forecast provides an update to European Mass-Market Telecom Services Forecast, 2022–2026 (IDC #EUR148681122, January 2023). It analyzes mass-market services in the telecommunications market in Europe and examines the ou ... Read More
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U.S. Residential Multichannel Pay TV Subscriber Forecast, 2023–2027
U.S. Residential Multichannel Pay TV Subscriber Forecast, 2023–2027 This IDC study presents a forecast of residential multichannel pay TV subscribers in the United States through 2027. Forecast segmentation reflects the three major market segments: cable, satellite, and telco TV services."IDC believ ... Read More
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New Zealand Telecommunications Service Provider Market Share 2023: Post-Pandemic Growth Continues
New Zealand Telecommunications Service Provider Market Share 2023: Post-Pandemic Growth Continues This IDC study presents a 2022 market share analysis of the top telecom service providers in the New Zealand telecommunications market. The New Zealand telecom service provider market is dominated by th ... Read More
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Cable Bundles Continue Evolving: Comcast, Charter, Altice, and Cox Leverage Mobile Services
Cable Bundles Continue Evolving: Comcast, Charter, Altice, and Cox Leverage Mobile Services This IDC Market Note discusses recent announcements by select cable service providers in the United States. It summarizes IDC's opinion on market changes and dynamics that are impacting the multiplay bundling ... Read More
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European Mass Market Telecom Services Forecast, 2022–2026
European Mass Market Telecom Services Forecast, 2022–2026 This IDC Market Forecast analyzes mass market services in the telecommunications market in Europe and examines the outlook and likely trends for 2022–2026. For the purposes of this study, mass market telecom services are defined as connectivi ... Read More
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South Africa Telecom Services Market Forecast, 2021–2026
South Africa Telecom Services Market Forecast, 2021–2026 This IDC Market Forecast examines the outlook for the South African telecommunications market for 2021–2026. It analyzes spending on consumer and enterprise fixed and mobile services (voice and data) and on Pay TV services. The study discusses ... Read More
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U.S. Traditional Multichannel Pay TV Services Market Shares, 3Q22: Market Erosion Tops 2.6%
U.S. Traditional Multichannel Pay TV Services Market Shares, 3Q22: Market Erosion Tops 2.6% This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares for 3Q22."The total market size of U.S. multichannel pay TV across cable, satellite, and telco TV service ... Read More
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U.S. Traditional Multichannel Pay TV Services Market Shares, 2Q22: Subscriber Count Drops Another 2.5%
U.S. Traditional Multichannel Pay TV Services Market Shares, 2Q22: Subscriber Count Drops Another 2.5% This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares for 2Q22."The total market size of U.S. multichannel pay TV across cable, satellite, and telco ... Read More
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M&E Focus Group Technology Survey Results and Analysis: AI/ML, Cloud, Data, and OTT Adoption by Product and Service Category — July 2022 Snapshot
M&E Focus Group Technology Survey Results and Analysis: AI/ML, Cloud, Data, and OTT Adoption by Product and Service Category — July 2022 Snapshot This IDC Perspective highlights technology adoption trends and investments being made across 26 different product and service categories associated with c ... Read More
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Changing U.S. OTT Video Market Dynamics Amid Increased Competition and Economic Uncertainty
Changing U.S. OTT Video Market Dynamics Amid Increased Competition and Economic Uncertainty This IDC Market Perspective highlights changes to U.S. over-the-top (OTT) video market dynamics amid increased competition and economic uncertainty."While investors may have soured on the OTT video sector ami ... Read More
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U.S. Business TV Market Outlook: Cord-Cutting Comes to the Business TV Market
U.S. Business TV Market Outlook: Cord-Cutting Comes to the Business TV Market This IDC Market Perspective identifies risk factors impacting market opportunities for traditional pay TV services sold to business locations in the United States."Cord-cutting is increasingly a reality within the business ... Read More
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U.S. Traditional Multichannel Pay TV Services Market Shares, 1Q22: Subscriber Count Drops 2.2%
U.S. Traditional Multichannel Pay TV Services Market Shares, 1Q22: Subscriber Count Drops 2.2% This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares for 1Q22."The total market size of U.S. multichannel pay TV across cable, satellite, and telco TV serv ... Read More
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U.S. Residential Multichannel Pay TV Consumer Spending Forecast, 2022–2026
U.S. Residential Multichannel Pay TV Consumer Spending Forecast, 2022–2026 This IDC study presents a forecast of residential multichannel pay TV consumer spending, often referenced in pay TV provider quarterly and annual reports as video revenue, in the United States through 2026. Forecast segmentat ... Read More
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U.S. Traditional Multichannel Pay TV Services Market Shares, 2021: Market Erosion Continues
U.S. Traditional Multichannel Pay TV Services Market Shares, 2021: Market Erosion Continues This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares for 2021."The total market size of U.S. multichannel pay TV across cable, satellite, and telco TV service ... Read More
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