Marketing Technology in the UK - Industry Market Research Report

Marketing Technology in the UK - Industry Market Research Report

Marketing Technology in the UK

The sale of marketing technology (MarTech) has benefited from rising demand by businesses to automate their marketing processes and workflow and develop an analytical understanding of their customers. Revenue is expected to rise at a compound annual rate of 4.1% over the five years through 2023-24 to £5 billion, including an anticipated 3% growth in 2023-24.

Operators in this industry develop marketing technology (MarTech) software that helps companies execute marketing activities. Firms offering advice on marketing techniques are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares."