Market Research in the US - Industry Market Research Report

Market Research in the US - Industry Market Research Report


Market Research in the US

Market Research comprises companies that gather, analyze and present data on public opinions and consumer behavior and attitudes. The industry has benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Although revenue experienced a small dip in 2020 due to the pandemic, downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. During times of economic uncertainty, market research capabilities are in high demand, as companies focus spending on campaigns with higher chances of succeeding. These trends result in revenue growing at a CAGR of 3.3% to $31.6 billion over the next five years, including 3.2% in 2023 alone.

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields, such as economics or engineering, are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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