Global Public Relations Agencies - Industry Market Research Report
Description
Global Public Relations Agencies
Revenue public relations agencies largely depends on the incomes of businesses and consumers. Clients use these agencies for a variety of reasons, including managing a company's image or promoting products to target certain demographics. Agencies have dedicated a greater proportion of their budgets to public relations in place of traditional advertising in recent years, they have effectively manipulated the power of digital media. Burgeoning consumer markets across emerging countries have contributed to growth in developing regions. Despite this, the COVID-19 pandemic severely ate into advertising revenue, as the economic uncertainty caused companies to tighten their budgets. Revenue isn't expected to reach pre-pandemic levels until 2023. Revenue is expected contract at a CAGR of 0.3% to $56.2 billion over the five years to 2023. This includes revenue growth of 3.5% in 2023 alone as the economy continues its recovery from the pandemic.
Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public and with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Revenue public relations agencies largely depends on the incomes of businesses and consumers. Clients use these agencies for a variety of reasons, including managing a company's image or promoting products to target certain demographics. Agencies have dedicated a greater proportion of their budgets to public relations in place of traditional advertising in recent years, they have effectively manipulated the power of digital media. Burgeoning consumer markets across emerging countries have contributed to growth in developing regions. Despite this, the COVID-19 pandemic severely ate into advertising revenue, as the economic uncertainty caused companies to tighten their budgets. Revenue isn't expected to reach pre-pandemic levels until 2023. Revenue is expected contract at a CAGR of 0.3% to $56.2 billion over the five years to 2023. This includes revenue growth of 3.5% in 2023 alone as the economy continues its recovery from the pandemic.
Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public and with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
33 Pages
- TABLE OF CONTENTS
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources
INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
KEY STATISTICS
Industry Data
Annual Change
Key Ratios
JARGON
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Pricing
Currency Rates
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