Digital Advertising Agencies in the UK - Industry Market Research Report

Digital Advertising Agencies in the UK - Industry Market Research Report

Digital Advertising Agencies in the UK

Online advertising is booming compared with traditional forms of advertising, like TV and print, boosting demand for digital advertising agencies. A surge in internet usage is encouraging businesses to use agencies to enhance their online presence. Demand for mobile and video advertising is swelling rapidly, accounting for a rising share of industry revenue. Many businesses are splashing the cash on digital channels instead of traditional ones for advertising, particularly on social media. However, rising competition from external players and the growing trend of businesses dealing directly with internet giants has restricted growth. Industry revenue is expected to balloon at a compound annual rate of 10.5% over the five years through 2022-23 to £17.3 billion.

Digital advertising agencies create advertising campaigns and place advertisements across digital media outlets. Through in-house capabilities or subcontracting, agencies produce advertising material, offer advice and creative services, and provide media buying services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.