Canned Fruit & Vegetable Processing in the US - Industry Market Research Report

Canned Fruit & Vegetable Processing in the US - Industry Market Research Report

Canned Fruit & Vegetable Processing in the US

The Canned Fruit and Vegetable Processing industry often performs countercyclically to the US economy, benefiting it in times of economic uncertainty. During periods of growth, consumers shy away from canned fruit and vegetable products as higher levels of disposable income enable them to trade up to pricier and fresher products. The perception that canned and processed food is less nutritious than fresh and unprocessed food has been a substantial inhibitor of industry expansion in recent years, especially as health consciousness rises. Producers have responded by diversifying product lines to include canned goods with zero added sugars, low-sodium or organic ingredients. Still, there is little opportunity for product innovation in canned fruit and vegetable processing, leaving companies to compete on price and quality.

Operators in this industry purchase fruits and vegetables and process them with other ingredients to create a variety of food products including canned juices, canned soups (except seafood), jams, baby food, sauces and dehydrated fruits and vegetables. The final products are then packaged and sold to consumers at various retail channels. This industry does not include frozen fruits and vegetables, which are discussed in IBISWorld report 31141.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.