Advertising Agencies in China - Industry Market Research Report

Advertising Agencies in China - Industry Market Research Report

Advertising Agencies in China

China has developed into the second-largest advertising market in the world, boosted by strong economic growth over the past several decades. However, revenue for the Advertising Agency industry is expected to fall at an annualized 0.5% over the five years through 2022. The industry is set to generate $117.2 billion in 2022, up 5.1% from 2021 with downstream markets picking up from the COVID-19 pandemic. Industry assets are estimated to total $104.4 billion in 2022, up 3.9% from 2021.

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.