Spreads Market Research Reports & Industry Analysis
Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.
Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.
In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.
Spreads Industry Research & Market Reports
-
Macedonia Butter and Spreads
... population decline dampens sales. Value sales are more of less equal between butter and margarine and spreads. However, while volume sales are expected to fall for margarine and spreads, butter sales are expected to increase. ... Read More
-
Latvia Butter and Spreads
... volume sales and is also expected to be the strongest performer in 2024. Margarine and spreads, on the other hand, are expected to register a slight volume decline. There is also growth of more niche ... Read More
-
Ukraine Butter and Spreads
... products are a part of the core basket for many people. Butter is the most common spread for sandwiches, while sales of margarine and spreads have benefited from consumers shifting to home cooking to save ... Read More
-
Ireland Butter and Spreads
... spreads, although we also note a sustained demand for butter within the country – notably so for local produce. We also note that inflationary pressures appear to be easing, leading to ongoing stability in prices ... Read More
-
Denmark Butter and Spreads
... margarine, in the face of a growing consumer preference for less processed options. Many consumers are concerned about the potential health risks associated with margarine, including its links to cardiovascular issues, due to the inclusion ... Read More
-
Switzerland Butter and Spreads
... volume sales with positive current value growth being largely due to inflation rather than an increase in demand. Swiss consumers are increasingly limiting their butter consumption or choosing more premium products, eating butter only on ... Read More
-
New Zealand Butter and Spreads
... New Zealand no exception to this trend. Butter is a household staple ingredient for many local consumers, not only as a spread, but also as a cooking and baking ingredient. However, New Zealanders continue to ... Read More
-
Norway Butter and Spreads
... trend, this residual practice continues to offer consumption opportunities for butter and spreads. Moreover, the resumption of on-the-go lifestyles and travel has created opportunities for use in sandwiches, for example. In addition, consumers are increasingly ... Read More
-
Hungary Butter and Spreads
... to lower consumption and a shift towards alternatives at a lower price point. The replacement of butter and cooking fat with margarine, oil or other plant-based alternatives is significant as well. Euromonitor International's Butter and ... Read More
-
Portugal Butter and Spreads
... rise in the cost of living, many consumers are eating at home more frequently as it is the cheapest option. Additionally, some consumers see butter as a healthier option due to its natural image, while ... Read More
-
Dominican Republic Butter and Spreads
... to grow in both volume and value terms in 2024. Whether due to the affordability of margarine and spreads or the perceived health benefits of butter, consumers have maintained their consumption habits. Instead of cutting ... Read More
-
Costa Rica Butter and Spreads
... expected to register higher value growth, though volume growth is expected to be higher for butter. Plastic jar presentations are becoming more common for butter and spreads, particularly when used as a spread, rather than ... Read More
-
Ecuador Butter and Spreads
... price of margarine is closely tied to the cost of edible oil, which experienced a significant surge due to global shortages and rising production costs. However, both 2023 and 2024 have witnessed a steady decline ... Read More
-
Romania Butter and Spreads
... to help consumers affected by the high cost of living to purchase basic products at affordable prices. The legislation stipulates that a number of food products must have a limited 20% mark-up made by manufacturers ... Read More
-
Estonia Butter and Spreads
... of Ukraine, the meteoric rise in inflation, and a constrained monetary policy continued to impact the category, although the rate of inflation is easing. However, butter and spreads are considered staple products in Estonia and, ... Read More
-
Greece Butter and Spreads
... a trend that is being observed across many dairy categories. The primary driver behind these price hikes is the increased cost of raw materials, which has directly impacted production costs. As a result consumers are ... Read More
-
Croatia Butter and Spreads
... minimal and volume sales unchanged. With prices continuing to rise, consumers are still price sensitive and private label benefits and in particular Lidl. Consumers scour for promotions, including on social media forums, to find where ... Read More
-
Egypt Butter and Spreads
... extremely high, as was the case in 2023, due to the significant increase in prices. Butter and spreads in Egypt is heavily reliant on imports from countries like New Zealand, leaving it vulnerable to any ... Read More
-
Global Jam Jelly and Preserve Packaging Market 2024-2028
... CAGR of 7.23% during the forecast period. The report on the jam jelly and preserve packaging market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis ... Read More
-
Saudi Arabia Butter and Spreads
... significantly impacted by substantial price increases, brought about by the war in Ukraine and associated supply and labour shortages, as well as logistical disruptions. This geopolitical conflict, coupled with high inflation and the escalating cost ... Read More
-
Vietnam Butter and Spreads
... affordability considerations. In general, Vietnamese consumers use margarine and spreads for sautéing and frying, such as to fry beef or chicken or to sauté prawns, instead of using such products as a spread on bread. ... Read More
-
The US Butter and Spreads
... continued to climb strongly in 2023. The fallout from these trends saw butter grow solidly in retail volume and current value terms in the US in 2023, while margarine and spreads experienced a significant volume ... Read More
-
Mexico Butter and Spreads
... overall demand remained fairly stable. However, 2024 is emerging as a positive year for margarine and spreads. This is related to several factors. Margarine and spreads used to suffer more from the impact of the ... Read More
-
Sweet Spreads Packaging in Sweden
... products, which is particularly relevant in Sweden, as virtually all sweet spreads categories are undergoing premiumisation. An increasing focus on organic and locally sourced ingredients is driving up unit value in the category, and premium ... Read More
-
Sweet Spreads Packaging in Spain
... and competitive pressures for local producers. Consequently, PET bottles were continuing to gain pack type share from glass jars as producers looked for cost-effective packaging solutions that maintain product quality. PET bottles are less expensive ... Read More
Research Assistance
