Spreads Market Research Reports & Industry Analysis
Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.
Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.
In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.
Spreads Industry Research & Market Reports
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Tunisia Butter and Spreads
... butter brands in both modern and traditional grocery retailers. Low levels of milk production were caused by a range of factors, including poor weather conditions and the high cost of animal feed. This shortage resulted ... Read More
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Pakistan Butter and Spreads
... capitalising on their established distribution networks and strong brand loyalty to secure a share of the butter market. In addition to these expansions, innovations in packaging and flavour diversity are being introduced to appeal to ... Read More
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Taiwan Butter and Spreads
... begin indulging in dining out again, significantly reducing the demand for butter which is used in home cooking and baking. This trend has continued into 2024 with it undermining the retail demand for butter. Additionally, ... Read More
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Turkey Butter and Spreads
... category, butter continues to see a healthy rebound in consumption in 2024. The decrease in the demand for butter demand coincided with a notable reduction in butter production in 2022. This was informed by export ... Read More
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Singapore Butter and Spreads
... used as an ingredient in the preparation of numerous dishes sold through foodservice outlets. Meanwhile, international tourist arrivals to Singapore in 2023 fell short of the Singapore Tourism Board’s estimates, achieving approximately 71% of the ... Read More
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Nigeria Butter and Spreads
... brands in this category have risen sharply, consumers, faced with diminished buying power, have significantly reduced their consumption. Despite this, margarine has maintained a relatively stable position, as many consumers consider it an essential product, ... Read More
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Uruguay Butter and Spreads
... was largely attributed to product shortages resulting from conflicts between key producers and trade unions. The butter and spreads category is mature, with Uruguay boasting one of the highest per capita consumption rates in Latin ... Read More
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Lithuania Butter and Spreads
... 2022, when high inflation led to a sharp increase in unit prices, the stabilisation of the economy has renewed consumer interest in butter, which is cherished in Lithuania for its rich taste and natural qualities. ... Read More
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Israel Butter and Spreads
... prices of their non-price controlled dairy products as well. This led to an increase in the prices of butter, which has been removed from the price control mechanism. Until 2020, butter was subject to a ... Read More
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Guatemala Butter and Spreads
... then butter. Cooking fat is expected to register the highest value and volume growth, largely due to its affordability. Butter is mainly bought by higher-income consumers and there are numerous brands available in modern grocery ... Read More
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Sweet Spreads Packaging in Ukraine
... more environmentally friendly because they are recyclable and can be reused. In addition, glass is an inert material that does not react with its contents, providing better protection, preserving the product’s quality and extending its ... Read More
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Kazakhstan Butter and Spreads
... to the more negative performance of margarine and spreads, while butter achieved positive volume growth. Butter is seen as a healthier option compared to margarine and spreads, due to its more natural composition and lower ... Read More
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Poland Butter and Spreads
... to rising costs and consumer demand for affordable products, the butter and spreads industry in Poland is navigating the situation by downsizing packaging and offering smaller butter weights. This approach makes products more accessible to ... Read More
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Morocco Butter and Spreads
... butter, typically sold at lower prices in farms or by street hawkers, is gaining popularity, despite being prohibited in retail stores. Nevertheless, butter remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's ... Read More
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Germany Butter and Spreads
... this decline is the growing health consciousness among German consumers. In recent years, there has been increasing awareness of the health risks associated with diets high in fat, particularly those rich in saturated fats found ... Read More
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Macedonia Butter and Spreads
... population decline dampens sales. Value sales are more of less equal between butter and margarine and spreads. However, while volume sales are expected to fall for margarine and spreads, butter sales are expected to increase. ... Read More
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Latvia Butter and Spreads
... volume sales and is also expected to be the strongest performer in 2024. Margarine and spreads, on the other hand, are expected to register a slight volume decline. There is also growth of more niche ... Read More
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Ukraine Butter and Spreads
... products are a part of the core basket for many people. Butter is the most common spread for sandwiches, while sales of margarine and spreads have benefited from consumers shifting to home cooking to save ... Read More
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Ireland Butter and Spreads
... spreads, although we also note a sustained demand for butter within the country – notably so for local produce. We also note that inflationary pressures appear to be easing, leading to ongoing stability in prices ... Read More
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Denmark Butter and Spreads
... margarine, in the face of a growing consumer preference for less processed options. Many consumers are concerned about the potential health risks associated with margarine, including its links to cardiovascular issues, due to the inclusion ... Read More
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Switzerland Butter and Spreads
... volume sales with positive current value growth being largely due to inflation rather than an increase in demand. Swiss consumers are increasingly limiting their butter consumption or choosing more premium products, eating butter only on ... Read More
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New Zealand Butter and Spreads
... New Zealand no exception to this trend. Butter is a household staple ingredient for many local consumers, not only as a spread, but also as a cooking and baking ingredient. However, New Zealanders continue to ... Read More
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Norway Butter and Spreads
... trend, this residual practice continues to offer consumption opportunities for butter and spreads. Moreover, the resumption of on-the-go lifestyles and travel has created opportunities for use in sandwiches, for example. In addition, consumers are increasingly ... Read More
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Hungary Butter and Spreads
... to lower consumption and a shift towards alternatives at a lower price point. The replacement of butter and cooking fat with margarine, oil or other plant-based alternatives is significant as well. Euromonitor International's Butter and ... Read More
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Portugal Butter and Spreads
... rise in the cost of living, many consumers are eating at home more frequently as it is the cheapest option. Additionally, some consumers see butter as a healthier option due to its natural image, while ... Read More
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