Spreads Market Research Reports & Industry Analysis

Decades ago, margarine was considered the “Holy Grail” when it came to controlling the health of your heart. Large companies came out with solid margarine and tub margarine versions of their best-selling premium butter, selling them as low-fat, unsaturated fat alternatives for baking, cooking, and as spreads for toast, pancakes, rolls, and more. Unfortunately, subsequently research showed that the hydrogenation process in the making of margarine can make the product unhealthful. When vegetable oil is turned into a solid by the process of hydrogenation, changes occur in its chemical composition. Trans isomers, or trans fatty acids are created – which have been found to lower HDL, or “good” cholesterol levels. Studies have found that the trans fatty acids found in margarine, a partially hydrogenated product, are worse for your heart than the saturated fats found in butter.

Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.

Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.

In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.

...Show More ...Show Less


Spreads Industry Research & Market Reports

  • Fruit Spreads

    ... at a CAGR of 3.6% over the analysis period 2023-2030. Jams, one of the segments analyzed in the report, is expected to record a 3.3% CAGR and reach US$6.3 Billion by the end of the ... Read More

  • Uzbekistan Butter and Spreads

    ... increased sales. Also, an increasing range of local brands, which are more affordable, also supports sales. Euromonitor International's Butter and Spreads in Uzbekistan report offers in-depth knowledge of the market at a national level, providing ... Read More

  • Malaysia Butter and Spreads

    ... drop strongly. Cooking fats is expected to see a double-digit drop in retail volume sales, with demand dampened as these products are not widely used in the home and awareness is low. In terms of ... Read More

  • Serbia Butter and Spreads

    ... popularity, attracting consumers with their lower prices. Price-sensitive Serbian consumers are particularly drawn to products on discount, prompting producers to frequently offer price reductions to remain competitive. The presence of private label products, which often ... Read More

  • Cameroon Butter and Spreads

    ... the French-speaking regions of the country and in areas serving expatriates and tourists. Most consumers who purchase butter through the retail channel are generally less price-sensitive compared to those looking for margarine and spreads. Therefore, ... Read More

  • Slovakia Butter and Spreads

    ... being a traditionally popular and widely used product in the country. We also note that the steep unit price hikes previously seen in butter are stabilising, which helps to support sales. Added to which, retailers ... Read More

  • Sweet Spreads Packaging in Vietnam

    ... to its ability to preserve the quality and flavour of the content. Glass is non-reactive, and does not impart any unwanted flavours or odours to the sweet spread, ensuring that the product remains pure and ... Read More

  • The Philippines Butter and Spreads

    ... as adobo variations, and are also popular as spreads for bread, making them a versatile ingredient in everyday meals. The retail value growth in this category has been significantly driven by efforts from key players ... Read More

  • Sweet Spreads Packaging in the United Arab Emirates

    ... Thin wall plastic containers are the dominant pack type in chocolate spreads in the United Arab Emirates as well as the leading packaging format in honey. Due to use of lighter materials and thinner walls, ... Read More

  • South Africa Butter and Spreads

    ... alternatives. However, there is still elevated retail demand for butter compared to pre-pandemic levels, as it is a core ingredient for certain recipes. This is resulting in consumers shifting their spending patterns to account for ... Read More

  • Tunisia Butter and Spreads

    ... butter brands in both modern and traditional grocery retailers. Low levels of milk production were caused by a range of factors, including poor weather conditions and the high cost of animal feed. This shortage resulted ... Read More

  • Pakistan Butter and Spreads

    ... capitalising on their established distribution networks and strong brand loyalty to secure a share of the butter market. In addition to these expansions, innovations in packaging and flavour diversity are being introduced to appeal to ... Read More

  • Taiwan Butter and Spreads

    ... begin indulging in dining out again, significantly reducing the demand for butter which is used in home cooking and baking. This trend has continued into 2024 with it undermining the retail demand for butter. Additionally, ... Read More

  • Turkey Butter and Spreads

    ... category, butter continues to see a healthy rebound in consumption in 2024. The decrease in the demand for butter demand coincided with a notable reduction in butter production in 2022. This was informed by export ... Read More

  • Singapore Butter and Spreads

    ... used as an ingredient in the preparation of numerous dishes sold through foodservice outlets. Meanwhile, international tourist arrivals to Singapore in 2023 fell short of the Singapore Tourism Board’s estimates, achieving approximately 71% of the ... Read More

  • Nigeria Butter and Spreads

    ... brands in this category have risen sharply, consumers, faced with diminished buying power, have significantly reduced their consumption. Despite this, margarine has maintained a relatively stable position, as many consumers consider it an essential product, ... Read More

  • Uruguay Butter and Spreads

    ... was largely attributed to product shortages resulting from conflicts between key producers and trade unions. The butter and spreads category is mature, with Uruguay boasting one of the highest per capita consumption rates in Latin ... Read More

  • Lithuania Butter and Spreads

    ... 2022, when high inflation led to a sharp increase in unit prices, the stabilisation of the economy has renewed consumer interest in butter, which is cherished in Lithuania for its rich taste and natural qualities. ... Read More

  • Israel Butter and Spreads

    ... prices of their non-price controlled dairy products as well. This led to an increase in the prices of butter, which has been removed from the price control mechanism. Until 2020, butter was subject to a ... Read More

  • Guatemala Butter and Spreads

    ... then butter. Cooking fat is expected to register the highest value and volume growth, largely due to its affordability. Butter is mainly bought by higher-income consumers and there are numerous brands available in modern grocery ... Read More

  • Sweet Spreads Packaging in Ukraine

    ... more environmentally friendly because they are recyclable and can be reused. In addition, glass is an inert material that does not react with its contents, providing better protection, preserving the product’s quality and extending its ... Read More

  • Kazakhstan Butter and Spreads

    ... to the more negative performance of margarine and spreads, while butter achieved positive volume growth. Butter is seen as a healthier option compared to margarine and spreads, due to its more natural composition and lower ... Read More

  • Poland Butter and Spreads

    ... to rising costs and consumer demand for affordable products, the butter and spreads industry in Poland is navigating the situation by downsizing packaging and offering smaller butter weights. This approach makes products more accessible to ... Read More

  • Morocco Butter and Spreads

    ... butter, typically sold at lower prices in farms or by street hawkers, is gaining popularity, despite being prohibited in retail stores. Nevertheless, butter remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's ... Read More

  • Germany Butter and Spreads

    ... this decline is the growing health consciousness among German consumers. In recent years, there has been increasing awareness of the health risks associated with diets high in fat, particularly those rich in saturated fats found ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings