Spreads Market Research Reports & Industry Analysis

Decades ago, margarine was considered the “Holy Grail” when it came to controlling the health of your heart. Large companies came out with solid margarine and tub margarine versions of their best-selling premium butter, selling them as low-fat, unsaturated fat alternatives for baking, cooking, and as spreads for toast, pancakes, rolls, and more. Unfortunately, subsequently research showed that the hydrogenation process in the making of margarine can make the product unhealthful. When vegetable oil is turned into a solid by the process of hydrogenation, changes occur in its chemical composition. Trans isomers, or trans fatty acids are created – which have been found to lower HDL, or “good” cholesterol levels. Studies have found that the trans fatty acids found in margarine, a partially hydrogenated product, are worse for your heart than the saturated fats found in butter.

Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.

Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.

In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.

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Spreads Industry Research & Market Reports

  • Portugal Butter and Spreads

    ... rise in the cost of living, many consumers are eating at home more frequently as it is the cheapest option. Additionally, some consumers see butter as a healthier option due to its natural image, while ... Read More

  • Dominican Republic Butter and Spreads

    ... to grow in both volume and value terms in 2024. Whether due to the affordability of margarine and spreads or the perceived health benefits of butter, consumers have maintained their consumption habits. Instead of cutting ... Read More

  • Costa Rica Butter and Spreads

    ... expected to register higher value growth, though volume growth is expected to be higher for butter. Plastic jar presentations are becoming more common for butter and spreads, particularly when used as a spread, rather than ... Read More

  • Ecuador Butter and Spreads

    ... price of margarine is closely tied to the cost of edible oil, which experienced a significant surge due to global shortages and rising production costs. However, both 2023 and 2024 have witnessed a steady decline ... Read More

  • Romania Butter and Spreads

    ... to help consumers affected by the high cost of living to purchase basic products at affordable prices. The legislation stipulates that a number of food products must have a limited 20% mark-up made by manufacturers ... Read More

  • Estonia Butter and Spreads

    ... of Ukraine, the meteoric rise in inflation, and a constrained monetary policy continued to impact the category, although the rate of inflation is easing. However, butter and spreads are considered staple products in Estonia and, ... Read More

  • Greece Butter and Spreads

    ... a trend that is being observed across many dairy categories. The primary driver behind these price hikes is the increased cost of raw materials, which has directly impacted production costs. As a result consumers are ... Read More

  • Croatia Butter and Spreads

    ... minimal and volume sales unchanged. With prices continuing to rise, consumers are still price sensitive and private label benefits and in particular Lidl. Consumers scour for promotions, including on social media forums, to find where ... Read More

  • Egypt Butter and Spreads

    ... extremely high, as was the case in 2023, due to the significant increase in prices. Butter and spreads in Egypt is heavily reliant on imports from countries like New Zealand, leaving it vulnerable to any ... Read More

  • Global Jam Jelly and Preserve Packaging Market 2024-2028

    ... CAGR of 7.23% during the forecast period. The report on the jam jelly and preserve packaging market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis ... Read More

  • Saudi Arabia Butter and Spreads

    ... significantly impacted by substantial price increases, brought about by the war in Ukraine and associated supply and labour shortages, as well as logistical disruptions. This geopolitical conflict, coupled with high inflation and the escalating cost ... Read More

  • Vietnam Butter and Spreads

    ... affordability considerations. In general, Vietnamese consumers use margarine and spreads for sautéing and frying, such as to fry beef or chicken or to sauté prawns, instead of using such products as a spread on bread. ... Read More

  • The US Butter and Spreads

    ... continued to climb strongly in 2023. The fallout from these trends saw butter grow solidly in retail volume and current value terms in the US in 2023, while margarine and spreads experienced a significant volume ... Read More

  • Mexico Butter and Spreads

    ... overall demand remained fairly stable. However, 2024 is emerging as a positive year for margarine and spreads. This is related to several factors. Margarine and spreads used to suffer more from the impact of the ... Read More

  • Chile Butter and Spreads

    ... consumption in the local market has been growing due to its perceived benefits and versatility. This clarified butter, which is obtained through a process whereby the impurities of saturated fats and milk solids are removed, ... Read More

  • Thailand Butter and Spreads

    ... Western countries, butter is not traditionally a staple in Thai cuisine, where coconut milk, fish sauce, and other local ingredients are more commonly used. However, butter's popularity has been increasing, particularly among younger generations, who ... Read More

  • Finland Butter and Spreads

    ... to margarine and spreads. Innovation is expected to concentrate on creating plant-based products that can successfully imitate the flavour, texture, and performance of butter in baking and frying. This approach aims to attract health-conscious consumers ... Read More

  • Colombia Butter and Spreads

    ... than butter. The strong volume performance compared to butter is driven by price reductions and the expansion of private label such as Cuisine & Co, which helped to fuel growth over the review period. Leading ... Read More

  • The United Arab Emirates Butter and Spreads

    ... that had previously surged during periods of remote working. However, following a more positive performance in 2023, retail demand for butter and spreads continues to grow in 2024 to remain above pre-pandemic levels. Euromonitor International's ... Read More

  • The Netherlands Butter and Spreads

    ... and exploring other meal options, such eating yoghurt or quark for breakfast. This means bread is a less popular item on the breakfast and lunch table and this has a negative impact on the development ... Read More

  • The Czech Republic Butter and Spreads

    ... weigh on consumer purchasing power and force many to remain cautious with expenditure. Inflation soared in 2022 and this continued into 2023 pushing up prices of butter and spreads. However, price reductions in butter began ... Read More

  • Australia Butter and Spreads

    ... has boosted the demand for butter and coconut oil in the country. These spreads also attract vegans and vegetarians who seek healthier options, often featuring claims of being made with 100% natural ingredients and emphasising ... Read More

  • Bulgaria Butter and Spreads

    ... oil, which is much cheaper. At the same time, butter sales decreased slightly, almost flatlining because of its wider usage for sandwiches and traditional breakfasts with toast. Moreover, butter was regularly offered at significant discounts, ... Read More

  • Indonesia Butter and Spreads

    ... utilised for cooking and baking. Despite the full reopening of foodservice establishments, retail demand for these products remains strong, due to their versatility and key role in a variety of recipes. Euromonitor International's Butter and ... Read More

  • Austria Butter and Spreads

    ... good retail current value growth in 2024. The average retail current unit price is set to rise in 2024, following the trajectory of unit prices of the main category, butter. Strong price increases during 2022 ... Read More

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