Spreads Market Research Reports & Industry Analysis

Decades ago, margarine was considered the “Holy Grail” when it came to controlling the health of your heart. Large companies came out with solid margarine and tub margarine versions of their best-selling premium butter, selling them as low-fat, unsaturated fat alternatives for baking, cooking, and as spreads for toast, pancakes, rolls, and more. Unfortunately, subsequently research showed that the hydrogenation process in the making of margarine can make the product unhealthful. When vegetable oil is turned into a solid by the process of hydrogenation, changes occur in its chemical composition. Trans isomers, or trans fatty acids are created – which have been found to lower HDL, or “good” cholesterol levels. Studies have found that the trans fatty acids found in margarine, a partially hydrogenated product, are worse for your heart than the saturated fats found in butter.

Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.

Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.

In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.

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Spreads Industry Research & Market Reports

  • Sweet Spreads in Germany

    ... industry, including limited innovation. Many brands struggle to introduce exciting new flavours or formats that resonate with health-conscious consumers. As a result, there is little incentive for consumers to continue purchasing traditional chocolate spreads, which ... Read More

  • Sweet Spreads in Turkey

    ... coca was due to a low global yield of cocoa production in 2023/2024, resulting in a global price increase. With price sensitivity in place in Turkey, the growth of chocolate spreads has been limited. As ... Read More

  • Sweet Spreads in Estonia

    ... in what is a mature product area. While value sales are less for jam and preserves, it is expected to register higher volume growth in 2024. Part of the reason for this is with sugar ... Read More

  • Sweet Spreads in China

    ... lack of consumer spending confidence, along with an increasing focus on health, fitness, and weight management, leading consumers to be more cautious about their sugar intake. Euromonitor International's Sweet Spreads in China report offers in-depth ... Read More

  • Global Peanut Butter Market 2024-2028

    ... on the peanut butter market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the ... Read More

  • Sweet Spreads in Azerbaijan

    ... is also expected to register the highest volume growth. Among the most popular flavours in jams and preserves are cherry, sweet cherry, strawberry and raspberry. In terms of value growth, chocolate spreads is expected to ... Read More

  • Sweet Spreads in Argentina

    ... in demand, notably in the largest category of jams and preserves. In 2023, the country’s economic crisis urged consumers to cut back on non-essential products, a trend that has continued into 2024. Supply issues led ... Read More

  • Sweet Spreads in Belgium

    ... decline in sweet spreads. Firstly, maturity on the landscape challenged sales, while high price points led consumers to reduce the volume they purchased, while others simply stopped buying sweet spreads. The latter factor proved especially ... Read More

  • Sweet Spreads in Austria

    ... sweet spreads are perceived as less essential than, say, edible oils or cooking sauces, and so this is an area where consumers can easily cut back or trade down to cheaper options and/or lower quantities. ... Read More

  • Sweet Spreads in Australia

    ... meal preparation at home, largely because Australians are becoming more mindful of their sugar intake. With rates of obesity and diabetes in the country rising, many consumers are moving away from high-sugar products such as ... Read More

  • Butter and Spreads in Brazil

    ... to the southeast and drought to the south, the latter, which started in 2023, and has continued to spread damage over 2024, reversed the situation. These weather trends, added to neglect and human action over ... Read More

  • Sweet Spreads in Hong Kong, China

    ... foodservice channel. Eating breakfast at home has become less common in Hong Kong due to the return of busy lifestyles for consumers. The limited time available in the mornings for residents to prepare breakfast and ... Read More

  • Sweet Spreads in South Korea

    ... preserves is also adapting to the demand for low sugar and low calorie options. Consequently, companies in this category are increasingly using alternative sweeteners, such as allulose and erythritol, and continuously introducing sweet spreads that ... Read More

  • Sweet Spreads in South Africa

    ... of sweet spreads is low due to economic pressures. Many South Africans continue to struggle to manage their budgets and are reducing the frequency of their purchases, especially for percevied non-essentials. Euromonitor International's Sweet Spreads ... Read More

  • Cooking Ingredients and Meals in the US

    ... to struggle to achieve growth overall. While 2024 has seen inflation ebb in the US in general, in many food categories consumer reticence to return to the previous per capita consumption held fast as the ... Read More

  • Sweet Spreads in the US

    ... down only in the second half of 2023. For the full year, this resulted in a very minimal slowdown in price growth versus the previous year. Fluctuating pricing, often in favour of aggressive growth, contributed ... Read More

  • Global Spreads Market 2024-2028

    ... analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, ... Read More

  • Dairy Fruit Preparations Market Size, Trends, Analysis, and Outlook By Type (Jams, Marmalades, Confitures, Puree), By Application (Liquid Milk, Yogurt, Ice Cream, Curd, Others), by Country, Segment, and Companies, 2024-2032

    ... is valued at $2.7 Billion in 2024 and is forecast to register a growth rate (CAGR) of 12.1% to reach $6.7 Billion by 2032. The Dairy-Free Cheese market is experiencing robust growth driven by the ... Read More

  • Fruit Preparation for Dairy Market Size, Trends, Analysis, and Outlook By Type (Jams, Marmalades, Confitures, Puree), By Application (Liquid Milk, Yogurt, Ice Cream, Curd, Others), by Country, Segment, and Companies, 2024-2032

    ... Stabilizers Market Size is valued at $102.4 Million in 2024 and is forecast to register a growth rate (CAGR) of 4.6% to reach $146.7 Million by 2032. The fruit juice beverage stabilizers market is expected ... Read More

  • Vegan Sauces Dressings and Spreads Market Size, Trends, Analysis, and Outlook By Product (Sauces, Dressings, Spreads), By Distribution Channel (Online, Offline), by Country, Segment, and Companies, 2024-2032

    ... is valued at $282.1 Million in 2024 and is forecast to register a growth rate (CAGR) of 7.4% to reach $499.4 Million by 2032. The vegan sauces, dressings, and spreads market is driven by the ... Read More

  • HW Cooking Ingredients and Meals in China

    ... prioritise maintaining optimal health, and seek out nourishing options to safeguard against potential health problems – a trend that received an additional boost from the pandemic. In recent times, consumers have been scrutinising their dietary ... Read More

  • Roasted Nuts and Peanut Butter Manufacturing - US Industry Market Research Report with Updated Recession Risk Forecasts

    ... in-depth assessments of the industry in the United States with over 100 data sets covering 2015-2028. This 63-page Kentley Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding ... Read More

  • HW Cooking Ingredients and Meals in New Zealand

    ... have long formed the backbone of the traditional New Zealand diet. While health and wellness preferences have been the main driver of the shift towards a plant-based diet and the resultant greater diversity that has ... Read More

  • Butter and Spreads in South Korea

    ... consumer dietary preferences, with a growing focus on health leading to decreasing demand for margarine. Despite technological advancements that have significantly reduced trans fats in margarine - such as using enzymes instead of hydrogen or ... Read More

  • HW Cooking Ingredients and Meals in Norway

    ... adversely affected domestic retail sales across several categories of health and wellness cooking ingredients and meals, a trend that was exacerbated by the return to pre-pandemic lifestyles among the local population. More specifically, Norwegian people ... Read More

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