Spreads Market Research Reports & Industry Analysis
Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.
Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.
In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.
Spreads Industry Research & Market Reports
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Butter and Spreads in Taiwan
... two quarters of 2022, most consumers stayed home to prevent catching or spreading the disease, dedicating more time to activities like cooking and baking. However, from July onwards, consumers gradually grew less concerned about the ... Read More
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Butter and Spreads in Malaysia
... to take up cooking and baking as a hobby. This trend had a particularly positive impact on retail volume sales of butter, which is used as an ingredient in a wide range of recipes. However, ... Read More
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Butter and Spreads in the Philippines
... and which showed no signs of abating, despite that fact that consumers spent more time outside the home. As butter and margarine are among the most common ingredients in the preparation of meals and baked ... Read More
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Butter and Spreads in Georgia
... an effect and consumers are expected to be highly price sensitive and prioritise value for money. As a result, players support volume sales by offering promotions and discounts. Conversely, geopolitical tensions in the region has ... Read More
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Butter and Spreads in Cameroon
... remarkable transformation takes place. The dominance of these two oils has effectively marginalised the use of butter in Cameroonian cuisine, leaving little opportunity for its expansion. Furthermore, affordability plays a pivotal role. A litre of ... Read More
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Butter and Spreads in Dominican Republic
... sensitive and prioritise value for money, but at the same time players are also under pressure to increase prices, due to rising costs in particular for feed. This price sensitivity is also expected to see ... Read More
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Butter and Spreads in Latvia
... price, retail volume sales of the largest category, butter, recorded a slight decline in 2023 as its price is still higher than more affordable options including margarine and spreads. Cooking fats, meanwhile, remained a small ... Read More
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Butter and Spreads in Spain
... volume terms in 2022, even more significantly than in the previous year when the market saw a logical setback after the surge caused by the pandemic. In 2023 sales of butter and spreads has seen ... Read More
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Butter and Spreads in Egypt
... growth. These price increases were due to butter being imported from countries such as New Zealand, with the devaluation of the Egyptian pound by more than 70% impacting its prices. For margarine and artificial ghee ... Read More
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Butter and Spreads in Bosnia and Herzegovina
... where it is seen as a healthier alternative to margarine. Consequently, it has achieved moderate retail volume growth despite the more challenging economic environment. By comparison, margarine and spreads remains under pressure and continues to ... Read More
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Butter and Spreads in Saudi Arabia
... shortage of supplies and labour, and logistics challenges. All these factors impacted the manufacturing costs of many products, including butter. In 2023, the category’s struggles have continued due to the high rate of inflation and ... Read More
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Butter and Spreads in the United Kingdom
... fertiliser prices that plateaued in September 2022 remain extremely high, milk prices struggle to come down, boosting production costs along with heightened energy and logistical prices. Similarly, margarine and spreads has suffered from supply chain ... Read More
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Butter and Spreads in Portugal
... home. Butter and spreads are particularly likely to be used at breakfast (usually as an accompaniment to bread or toast) and in the preparation of cakes and desserts. From 2022 onwards, however, volume growth slowed, ... Read More
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Butter and Spreads in Hungary
... increasing retail volume sales of margarine and the moderate retail volume decrease of butter. The hybrid workstyle increases this trend because employees are more at home and open to cooking in parallel with working. Euromonitor ... Read More
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Butter and Spreads in the United Arab Emirates
... due to rising health awareness, some consumers are also veering towards the consumption of foods that are low in fat and considered healthy. The increasing focus on health and fitness amongst the population has led ... Read More
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Butter and Spreads in Morocco
... consumers. The burgeoning embrace of Western food items such as sandwiches, cakes, and cookies further bolsters its relevance. Although retail butter sales experienced a slight deceleration due to rising prices, a formidable competition emerges from ... Read More
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Butter and Spreads in Estonia
... and tightening monetary policy continue to have an effect, though inflation is expected to ease. Euromonitor International's Butter and Spreads in Estonia report offers in-depth knowledge of the market at a national level, providing local ... Read More
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Butter and Spreads in Poland
... maintaining consumer affordability. One approach involved altering the product composition. Producers, reluctant to lose customers or reduce prices, chose to decrease the fat content in their butter products. For instance, the market saw an influx ... Read More
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Butter and Spreads in Nigeria
... inflationary conditions throughout 2023 hinders a more substantial growth rate. Although unit prices for various categories witness a slower increase than in 2022, the inflationary pressures still exert a significant influence. The challenging economic climate, ... Read More
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Butter and Spreads in Germany
... butter as cooking and baking were adopted as pleasurable activities, demand continues to fall in 2023 due to various factors, such as German consumers changing their dietary preferences, health concerns and inflation. Euromonitor International's Butter ... Read More
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Butter and Spreads in Finland
... unit prices increased in 2022 and continued to do so at the beginning of 2023, leading to high levels of competition on the landscape, with more competitively priced private label offerings managing to capture sales ... Read More
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Butter and Spreads in Greece
... cheaper varieties or simply remove the product from their shopping baskets. Euromonitor International's Butter and Spreads in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable ... Read More
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Butter and Spreads in Bolivia
... being said, value sales are still low, with margarine and spreads and cooking fats accounting for significantly more volume sales. Local brand Pil Mantequilla from Pil Andina continues to dominate value sales in butter, holding ... Read More
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Butter and Spreads in Israel
... without the customs tax attached. In 2019, the country started to see shortages of butter. Stores limited the amount of butter customers could purchase and completely ran out of the product. Additionally, the price-controlled status ... Read More
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Butter and Spreads in Guatemala
... consumers are expected to trade down – for instance trading down from butter to margarine and spreads or opting for cheaper brands within margarine and spreads. Consumer also buy larger tubs, which are cheaper per ... Read More
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