Spreads Market Research Reports & Industry Analysis
Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.
Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.
In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.
Spreads Industry Research & Market Reports
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Butter and Spreads in North Macedonia
... volume terms, butter is growing moderately despite the shrinking consumer base. As the price advantage of margarine and spreads has been eroded in recent years due to rising manufacturing costs, consumers have turned to butter, ... Read More
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Butter and Spreads in Kenya
... is expected to dampen volume sales. In addition, the Kenyan shilling is depreciating against the dollar and this is making imports more expensive. Cooking fat remains the largest product in terms of volume sales, as ... Read More
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Butter and Spreads in Switzerland
... dampening sales. Swiss consumers are increasingly limiting their butter consumption or choosing more premium products, eating butter only on specific occasions, such as breakfast and brunch. Euromonitor International's Butter and Spreads in Switzerland report offers ... Read More
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Butter and Spreads in Uruguay
... growth in butter and spreads. However, the category experienced high demand during the COVID-19 pandemic with many consumers preparing home-made foods. Growth is now being restricted by employees working back in the office, which means ... Read More
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Butter and Spreads in Slovakia
... which had an impact on production costs, and ultimately, unit prices With high inflation driving up the general cost of living, many households chose to reduce their consumption of butter, either by purchasing the product ... Read More
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Butter and Spreads in Serbia
... slight volume growth is driven mainly by butter, which is outperforming margarine and spreads in 2023. Euromonitor International's Butter and Spreads in Serbia report offers in-depth knowledge of the market at a national level, providing ... Read More
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Butter and Spreads in Tunisia
... production by farmers. Low levels of milk production was caused by a range of factors, including poor weather conditions and the high cost of animal feed. This shortage resulted in price hikes and product scarcity ... Read More
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Sweet Spreads Packaging in India
... culture was helping to drive this trend, and hectic Indian lifestyles sustained interest in these convenient meal and snack options. As a result, packaging unit volume sales of PET jars, PET bottles, thin wall plastic ... Read More
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Butter and Spreads in Romania
... by inflationary pressures and increases in costs, mean price-sensitive consumers are purchasing lower volumes. The factors which are determining the high price growth of butter and spreads, are the costs related to the prices of ... Read More
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Butter and Spreads in Lithuania
... price growth. However, falling unit prices in 2023 did mean negative value growth in butter over the course of the year. As unit prices began to decline during 2023, which can be seen as a ... Read More
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Butter and Spreads in Ecuador
... more commonly used for both cooking and baking. Margarine has a wide penetration throughout the country and in the modern channel, plus the ease of transport, due to the fact that it is shelf stable, ... Read More
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Butter and Spreads in Kazakhstan
... Ukraine is negatively impacting the Kazak economy and leading to high inflation. Margarine and spreads continues to account for most volume sales, though butter is expected to register higher value and volume growth in 2023. ... Read More
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Butter and Spreads in Sweden
... the unit prices increased due to inflation and growing production and transportation costs. In order to stay competitive, players are offering a varied selection in different packaging sizes, catering to the cooking-at-home trend, which is ... Read More
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Butter and Spreads in Taiwan
... two quarters of 2022, most consumers stayed home to prevent catching or spreading the disease, dedicating more time to activities like cooking and baking. However, from July onwards, consumers gradually grew less concerned about the ... Read More
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Butter and Spreads in Malaysia
... to take up cooking and baking as a hobby. This trend had a particularly positive impact on retail volume sales of butter, which is used as an ingredient in a wide range of recipes. However, ... Read More
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Butter and Spreads in the Philippines
... and which showed no signs of abating, despite that fact that consumers spent more time outside the home. As butter and margarine are among the most common ingredients in the preparation of meals and baked ... Read More
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Butter and Spreads in Georgia
... an effect and consumers are expected to be highly price sensitive and prioritise value for money. As a result, players support volume sales by offering promotions and discounts. Conversely, geopolitical tensions in the region has ... Read More
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Butter and Spreads in Cameroon
... remarkable transformation takes place. The dominance of these two oils has effectively marginalised the use of butter in Cameroonian cuisine, leaving little opportunity for its expansion. Furthermore, affordability plays a pivotal role. A litre of ... Read More
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Butter and Spreads in Dominican Republic
... sensitive and prioritise value for money, but at the same time players are also under pressure to increase prices, due to rising costs in particular for feed. This price sensitivity is also expected to see ... Read More
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Butter and Spreads in Latvia
... price, retail volume sales of the largest category, butter, recorded a slight decline in 2023 as its price is still higher than more affordable options including margarine and spreads. Cooking fats, meanwhile, remained a small ... Read More
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Butter and Spreads in Spain
... volume terms in 2022, even more significantly than in the previous year when the market saw a logical setback after the surge caused by the pandemic. In 2023 sales of butter and spreads has seen ... Read More
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Butter and Spreads in Egypt
... growth. These price increases were due to butter being imported from countries such as New Zealand, with the devaluation of the Egyptian pound by more than 70% impacting its prices. For margarine and artificial ghee ... Read More
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Butter and Spreads in Bosnia and Herzegovina
... where it is seen as a healthier alternative to margarine. Consequently, it has achieved moderate retail volume growth despite the more challenging economic environment. By comparison, margarine and spreads remains under pressure and continues to ... Read More
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Butter and Spreads in Saudi Arabia
... shortage of supplies and labour, and logistics challenges. All these factors impacted the manufacturing costs of many products, including butter. In 2023, the category’s struggles have continued due to the high rate of inflation and ... Read More
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Butter and Spreads in the United Kingdom
... fertiliser prices that plateaued in September 2022 remain extremely high, milk prices struggle to come down, boosting production costs along with heightened energy and logistical prices. Similarly, margarine and spreads has suffered from supply chain ... Read More
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